Topic clusters to meet customer needs

Use Topic Clusters to to Boost Your SERPs

As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.

In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→

Seasons greetings and best wishes for 2018

Maya Angelou’s Writing Continues to Inspire

I’ve never failed to be touched by the many wise sayings sprinkled through the writings of the late poet, actor, activist, and writer, Maya Angelou.

She is no longer with us, but the beauty of her words and views on life continue to inspire. And inspiration and hope are what I believe we are all seeking during these troubled times at home and in the world. Read More→

Advertising, PR social media rowing in sync to meet client goals

Are Advertising and PR Still Relevant?

I remember the days when advertising people looked down at PR types. They had the mega budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Does Advertising Sell?

Advertising sells! Well, maybe not so much anymore as the preferred – and sometimes – only communications channel. Read More→

Thanksgiving - famine in Yemen

Giving Thanks for My Good Fortune

Today I give thanks for my good fortune.

There is so much to be thankful for when you consider that millions of people around the world go to bed hungry every night. The situation is dire in Yemen where a child under five dies of hunger every 10 minutes.

As the World Food Bank USA, reports, “As the civil war in Yemen rages on, the country is teetering on the brink of famine. 17 million people don’t know where their next meal is coming from. And the cholera epidemic is making the situation even more dire for the 2.2 million severely malnourished children.”

If you wish to make a donation to help in the fight against this humanitarian crisis, click on World Food Bank USA.

Thanks to my loyal followers, my fellow bloggers, my family, and my friends for your continued support.

Happy Thanksgiving!