Business Communication That Sells

Write more effectively. Speak with authority. Those are my goals as a Business Writer helping companies to profit from communications that sell.

How a business communicates with employees, customers and the public directly impacts its brand and reputation. Strategic communications can enhance a company’s image and be a key driver of its success.

Thanks for visiting .... Jeannette Paladino

Personal Branding the Concert Pianist Way

This blog first appeared in Recessionwire.

Most of us have heard so often that it’s important to have a personal brand that we’re sick of it. The overuse of the term is beginning to devalue it. I’m not a box of cereal; I’m a human being, you might say.

That is true. And it is increasingly difficult to find a differentiator as the competition for jobs and consulting assignments is so fierce. Maybe it’s because we’re looking at ourselves as a business....Read the full post here

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