Please Let Me Change My Email Address!

June 16, 2009

I subscribe to many (maybe too many) online newsletters, magazines, newspapers and blogs. I enjoy receiving them all and I would like to continue receiving them. But why won’t they let me change my email address? My new company name is Write Speak Sell and my new email is jpaladino@writespeaksell.com. Not surprising, of course.

But when I scroll to the bottom of most of the emails there is an unsubscribe link, but rarely a link to simply change my email settings and other contact information. Maybe it shows a lack of self-confidence in the writer that subscribers would only want the unsubscribe information.

So, please, everyone, let me change my email address! And while you’re at it, how about increasing the size of the typeface in your communiqués.

Thank you.

Related posts:

1. Email Communication Still Rules
2. Employees as Company Change Agents
3. Sherrie’s Blue Emails: What I Learned From My Bridge Director’s Consistent Email Communication
4. Is Letter Writing Dead?

Comments

• Try Different — Seth Godin

  The usual mantra is to 'try harder'. Trying harder is impossible when you're already trying as hard as you can.

  But you can always try different.

  Years ago, I was creating trivia questions for a product we built for Prodigy. We had a 99% accuracy rate in doing the questions. Which was great, except there were 1800 questions in a batch, which meant 18 wrong each time, which was totally and completely unacceptable. These were honest mistakes, made by smart people working as hard as they could.

  No matter how hard we tried, we couldn't do better than 99%. So we switched our system completely and did it in a totally different way. Same number of people, same number of hours, 100% accuracy.

  If it's not working, harder might not be the answer.

• Blog Tags

  annual report Blog brand Brand advocates Branding Business Communication CEO Change Communication Communication channel communications Communications Strategy Crisis Communications culture of communication employee communication Employee Communications Employee Engagement Employee Recognition Employees as Brand Advocates Google IBM internal communication internal communications jeannette paladino Jeff Simpkins Key Messages Letter writing Mashable Media Interviews Motivation Nonverbal communication Passion Personal branding Planning Problems public relations Social Media Social Media Strategy Thank You Notes training Trust Twitter viral community Write Speak Sell Writing