Archive for July, 2009
Why Communications and Training are Essential for Community Banks
Posted by: | CommentsCommunications and training are essential for any company. Based on my experience as SVP Marketing Director of the Bowery Savings Bank, I have direct knowledge of how important it is for community bankers. If you’re interested, you can read two blogs I wrote for the Community Bank Consulting Blog “Why Community Bankers have never had it so good and 10 things they can do to make it even better” and “Why banks can’t afford not to train their employees.” Your comments are welcomed.
Jeff Simpkins, CEO of Community Bank Consulting, also hosts a free weekly webinar Free Webinar Wednesdays that features guests who talk about a variety of topics of interest to all businesses. Recent topics included Search Engine Optimization (SEO) in Plain English” and “Using Facebook for Promotion — Both Personally and Professionally.” Click on the link to register for the webinars.
My colleague Amy Dean, president of Key Word Communication, and I will be presenting “Inside Out Public Relations” on Wednesday, August 19th. Stay tuned for more details.
Ideal Clients: What Every Business Wants
Posted by: | CommentsMy colleague Jeff Simpkins recently wrote a post, Ideal Clients, that was quite touching in its definition of an ideal client. Jeff is CEO of Community Bank Consulting and Book Yourself Solid and here is what he said:
I am currently leading a group through a program called Book Yourself Solid. The program is based on the book of the same name written by Michael Port. I have modified the work for community banks and am seeing amazing results!
I have been a teacher/instructor, consultant/coach for nearly twenty years. One of the things I love most about my work is when I am reminded how helping others be successful teaches me as much or more than I am teaching them.
I was working with someone earlier today on an exercise in which we describe our ideal clients. Here is an answer I received: “When I am working with an ideal client my heart overflows with warmth and love for them.”
It’s sometimes easy to forget that we do our best work when our hearts overflow with warmth and love!
Wishing you only ideal clients!
Fortune 100 CEOs are Social Media Slackers, Says New Study
Posted by: | CommentsThe website UberCEO (All Things CEO) conducted a study last month that we just discovered. The study of the Fortune 2009 list of the top 100 CEOs found:
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
- 81% of CEOs don’t have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
This slide show will give you the details of the study. Pretty shocking how little engagement the top CEOs have in social media.
