Jul
23
Fortune 100 CEOs are Social Media Slackers, Says New Study
ByThe website UberCEO (All Things CEO) conducted a study last month that we just discovered. The study of the Fortune 2009 list of the top 100 CEOs found:
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
- 81% of CEOs don’t have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
This slide show will give you the details of the study. Pretty shocking how little engagement the top CEOs have in social media.
Fortune 100 CEOs and Social Media
View more documents from Sharon Barclay.
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- Employee Social Media Communities Not Top Priority for Companies
- Does Your Company Have a Social Media Director? Take The Poll
- Why is the Business News Media So Far Behind on Social Networks?
- Why the 10,000 hours of practice rule doesn’t apply to social media
- Blogging as the Centerpiece of a Company’s Social Media Strategy
Do you think this is more of a statement about the CEO’s effectiveness or the value and effectiveness of social media? Does a CEO of a Fortune 100 company really need a blog?
This reminds me of another media training story — the Citigate tale about one of our consulting firm clients, which had conducted a study about how tech-savvy CEOs were or weren’t. The consultant, thinking he was “off the record”, said to the reporter, “Most CEO’s don’t know where the on/off switch is for their computer.” That ended up as the article lead, much to the consultant’s chagrin, as CEOs were key to his client base.