Comments on: Email Communication Still Rules http://writespeaksell.com/2009/10/email-communication-still-rules/ Business Writing That Sells Fri, 30 Jul 2010 15:33:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jim Gilbert http://writespeaksell.com/2009/10/email-communication-still-rules/comment-page-1/#comment-207 Jim Gilbert Sat, 17 Oct 2009 13:44:32 +0000 http://writespeaksell.com/?p=932#comment-207 They are saying direct mail is dead too. Yet I have clients who are doing well with direct mail. I have clients doing well with email, blogs, twitter, traditional ads, TV etc. All channels work if you know how to work them, and knowing how to work them is the key. The rules of the direct marketing business, whether push or pull, whether attraction or interruption marketing, are pretty much the same. Follow them and your chances of being successful are pretty good. And of course find out the channels your customer/prospects/suspects like and test, test, test. Regards, Jim Gilbert, CEO Gilbert Direct Marketing, Inc jimdirect@aol.com They are saying direct mail is dead too. Yet I have clients who are doing well with direct mail. I have clients doing well with email, blogs, twitter, traditional ads, TV etc.

All channels work if you know how to work them, and knowing how to work them is the key. The rules of the direct marketing business, whether push or pull, whether attraction or interruption marketing, are pretty much the same. Follow them and your chances of being successful are pretty good.

And of course find out the channels your customer/prospects/suspects like and test, test, test.

Regards,
Jim Gilbert, CEO
Gilbert Direct Marketing, Inc
jimdirect@aol.com

]]> By: Phyllis http://writespeaksell.com/2009/10/email-communication-still-rules/comment-page-1/#comment-206 Phyllis Thu, 15 Oct 2009 02:48:11 +0000 http://writespeaksell.com/?p=932#comment-206 Hi Jeanette - got your post through LinkedIn - My feeling is that newsletter email is going away and will be replaced by a tweet with link to the blog, or post with link to the website. And that email is not used with a younger demographic hardly at all. As this younger demographic gets older - you will naturally see less emphasis on email. The 20-somethings right now use Facebook as an email-type system. Hi Jeanette – got your post through LinkedIn –

My feeling is that newsletter email is going away and will be replaced by a tweet with link to the blog, or post with link to the website.

And that email is not used with a younger demographic hardly at all. As this younger demographic gets older – you will naturally see less emphasis on email. The 20-somethings right now use Facebook as an email-type system.

]]> By: Jeannette Paladino http://writespeaksell.com/2009/10/email-communication-still-rules/comment-page-1/#comment-205 Jeannette Paladino Wed, 14 Oct 2009 23:46:17 +0000 http://writespeaksell.com/?p=932#comment-205 Thanks, Mikey, for your comments. I believe -- and my good friend, Andrea Nierenberg who has written three books on networking believes -- that the personal touch is very important. We both feel hand-written notes are very welcomed and, from a marketing standpoint, stand out from all the emails everyone is getting. A personal phone call is positive, too, except that it is so difficult to actually connect with busy people. Thanks, Mikey, for your comments. I believe — and my good friend, Andrea Nierenberg who has written three books on networking believes — that the personal touch is very important. We both feel hand-written notes are very welcomed and, from a marketing standpoint, stand out from all the emails everyone is getting. A personal phone call is positive, too, except that it is so difficult to actually connect with busy people.

]]> By: mikey http://writespeaksell.com/2009/10/email-communication-still-rules/comment-page-1/#comment-204 mikey Wed, 14 Oct 2009 23:00:55 +0000 http://writespeaksell.com/?p=932#comment-204 I was at two local networking meetings this morning. The first presenter (I was the other) at the first meeting discussed the up surge in use of telephone calls as a way to stay in touch. Hand written notes used to be the most personal and effective way to stay in touch with prospects, acquaintances, customers, etc. Now with the proliferation of emails as the dominant business communications medium, she claims a personal telephone call just to say hi is back in vogue. Your comments? I was at two local networking meetings this morning. The first presenter (I was the other) at the first meeting discussed the up surge in use of telephone calls as a way to stay in touch.

Hand written notes used to be the most personal and effective way to stay in touch with prospects, acquaintances, customers, etc. Now with the proliferation of emails as the dominant business communications medium, she claims a personal telephone call just to say hi is back in vogue.

Your comments?

]]>