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Archive for December, 2009

In a couple of hours, the clock will strike midnight, ushering in 2010.  This is a quiet New Year’s Eve for me – just finished doing the laundry.  Honestly, when did this holiday become so important to everyone?  I wish a fairy godmother would sprinkle some gold dust on my head at 12 o’clock and make all my dreams come true, but that is not likely to happen.

So, here is the deal.  I’ve got to make things happen myself.  And instead of reflecting back on 2009 and all the things I could have done, I’m determined to look forward.  I owe this resolution to my brother Carl, and I’ve been making it pretty successfully for a number of years.  Here it is:

No more coulda, shoulda, wouldas:  I coulda done that if I tried.  I shoulda done that and it would have made such a difference in my life.  I woulda done that if only I had (fill in the blank).Jan. 1 New Year's989XSmall

Anguishing over what could have been is such a time waster and morale killer.   I’m not a perfect person and no doubt my business could be better, my life could be better and I could be better.  But you know what?  I’ve got it pretty good.  I had a personal loss this past year, when my beloved husband died.  But what a great 33 years we had together!  And I learned, as if I didn’t already know it, that I am blessed with a wonderful family and friends.  They are more precious than any amount of money.

The New Year brings with it new challenges for me.   I’m looking forward to what will be, not at what could have been.  So ring in the New Year.  Life is looking good.  Hope yours is, too.

Happy New Year!

Categories : Motivation, Writing
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These trends are reprinted from “ Mashable, the Social Media Guide,” By Vadim Lavrusik

With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue.

This coming year we will also see the results of news organizations putting pay walls up, as well as new experimental models like accepting Web donations from readers — some of which may prove to be successful. Below are eight emerging news media business trends to look for in 2010.  For more detail, go to Mashable for descriptions and images.

  1. Social Media Monetization
  2. Revenue Beyond Advertising
  3. As Publications Fold, Others Become Lean and Mean
  4. Growth in Hyperlocal and Community Models
  5. Local Advertising Grows
  6. Local Advertising Models Emerge
  7. To Charge or Not to Charge?
  8. The Fremium Model

Categories : Social Media
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Business writing can be awfully dull, especially when it’s a topic that is unfamiliar to the reader.  Haven’t your eyes ever glazed over when you’ve been trying to make sense of what something means?

That’s why imagery in the form of analogies and metaphors is so powerful in clarifying your intentions.  I decided to write about visual imagery after reading a story about the growth of China as a world power in the The New York Times a couple of days ago.

Analogies

An analogy explicitly compares two things that are seemingly different but actually have something in common.  The comparison starts with either “like” or “as.”

Take the analogy that got me started on this blog:  “China is like an adolescent who took too many steroids…it has suddenly become big, but it finds it hard to coordinate and control its body.  To the West, it can look like a monster.”  I don’t know about you, but I can just see this monster in contortions.  It’s out of control and that’s scary to the rest of the world.

That analogy is so much more powerful than if the speaker had said something like, “China is getting very large but it’s finding it difficult to manage its growth.”  Boring.

Have some fun filling in the blanks in these analogies:

President Obama is like a ­­­­­­______ pushing through health reform.

Comparing the Western world to the East is like comparing _______ to ________.

The cheerleaders are like ________when they try to energize people in the stands.

Metaphors

Unlike analogies, which compare two different things, metaphors say that something is something else.  Most often metaphors personify or de-personalize.  Using China again, “China stiff-armed us with trade barriers.”  China becomes a person and we see the powerful image of someone pushing us away.

Or, something can be de-personalized, as in “He was a beast tackling the quarterback.”  Here the human is transformed into the image of an animal.  How much more interesting than, “the defensive lineman got to the quarterback.”

Using a metaphor more akin to business, “The CEO was a bear beating the competition at its own game.”

Try filling the blanks in these metaphors:


Vice President Biden is a ______________ when he speaks.

He was a __________ piling the logs in the driveway.

She was a __________on the way to becoming head of the company.

Do you have some interesting analogies and metaphors you can share?

Categories : Writing
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Female hands typing.

I’ve had writer’s block the past few days.  The first thing I did was analyze the problem.  Bad move.  Why?  Because analyzing is another excuse for putting off what I don’t want to do anyway.  It’s the holidays; I’m busy; I have to get ready for a party.  We all know the drill.  So here is what I did.

First, and this has worked for me before, stop staring at your computer screen, hands frozen over the keys waiting for an inspiring opening sentence.  Instead, just start typing gibberish like this –

Aue.s iea opueei aoeuemflpo ejsoemaiu e0 plel;adedxe[eopes/eide

Just let your hands fly over the keys. Come on, loosen up!  It’s the equivalent of shaking your hands dry when there isn’t a towel available.

Next, do not call a friend for help.  Another time waster.  Here are a few additional tricks to get you going, after you’ve loosened up.

Go to Google’s Wonder Wheel. What a great tool for article ideas.  Here is how it works:

  • Type in your key word(s) in the Google search box and hit enter
  • At the top of the search page click on “Show Options”
  • Scroll down and click on Wonder Wheel – which shows your key word at the center with spokes going to related words, which then lead to other words.
  • Under Options you can also click on “Forums” to show forums with those words

What’s cool is that every time you click on a related word or phrase, news with the keyword appears alongside so that you learn what’s being writen about the topic at that moment in time.

Next try Rack and Write. Never been there?  This site is a real hoot.  You enter some key words and the site comes back with hundreds of potential blog titles.  As the site points out:  “this is a brainstorming tool, so some of the sentences will sound wacky.”  I entered the words CEO, Public Relations Director, and Press Release and here are a few titles I got back:  “Realize Your Dream Press Release By Following These 4 Simple Steps,” and “The Worst Ideas for Press Release” and my favorite, “Fire the CEO!”  About 99% of them are useless but they are great for sparking other ideas.

Link your article or blog to the news. It’s really quite amazing how you can align your brand with just about any news development.  In my blogging course, our instructor Bea Fields asked us to write a blog about the death of Michael Jackson.  For the life of me I thought, what would I write about?  And it became apparent almost immediately:  he was one of the greatest communicators of all time through his music, his words and his dancing.  Easy.

Set a time limit. Give yourself a half hour to research and write your piece.  You may end up going back to do some editing or adding a few new facts, but the basic piece will be done.

Don’t be afraid to go off message once in a while. If your topic is narrowly defined – like gardening tips, or how to build your own furniture, try writing about something that is close to your heart, like the value of true friendship, or get mad about something stupid that happened to you at the supermarket.  Just let go.

Build on other ideas you’ve written about. That’s what I’m essentially doing now. I’ve written about how to find story ideas before – I’m just expanding on that theme with a few new tips.

I’m a roll.  I think I’m over the hump.  My blog is finished!  Would love to hear from you with your tips for overcoming writer’s block.

Now I can go to my party.

Categories : Writing
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