Archive for December, 2009
In a couple of hours, the clock will strike midnight, ushering in 2010. This is a quiet New Year’s Eve for me – just finished doing the laundry. Honestly, when did this holiday become so important to everyone? I wish a fairy godmother would sprinkle some gold dust on my head at 12 o’clock and make all my dreams come true, but that is not likely to happen.
So, here is the deal. I’ve got to make things happen myself. And instead of reflecting back on 2009 and all the things I could have done, I’m determined to look forward. I owe this resolution to my brother Carl, and I’ve been making it pretty successfully for a number of years. Here it is: Read More→
These trends are reprinted from “ Mashable, the Social Media Guide,” By Vadim Lavrusik
With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue.
This coming year we will also see the results of news organizations putting pay walls up, as well as new experimental models like accepting Web donations from readers — some of which may prove to be successful. Below are eight emerging news media business trends to look for in 2010. For more detail, go to Mashable for descriptions and images.
- Social Media Monetization
- Revenue Beyond Advertising
- As Publications Fold, Others Become Lean and Mean
- Growth in Hyperlocal and Community Models
- Local Advertising Grows
- Local Advertising Models Emerge
- To Charge or Not to Charge?
- The Fremium Model
Business writing can be awfully dull, especially when it’s a topic that is unfamiliar to the reader. Haven’t your eyes ever glazed over when you’ve been trying to make sense of what something means?
That’s why imagery in the form of analogies and metaphors is so powerful in clarifying your intentions. I decided to write about visual imagery after reading a story about the growth of China as a world power in the The New York Times a couple of days ago. Read More→
I’ve had writer’s block the past few days. The first thing I did was analyze the problem. Bad move. Why? Because analyzing is another excuse for putting off what I don’t want to do anyway. It’s the holidays; I’m busy; I have to get ready for a party. We all know the drill. So here is what I did. Read More→
