This isn’t going to be an in-depth discussion about Google+. I’ll leave that to the experts. In fact, before my search tips, let me point you to two sources that provide updates on all that’s new on Google+.
HubSpot has published a comprehensive free e-book How to Use Google+ for Business. Just click on the title and you will be able to download the PDF from the home page.
The other is also a lengthy tutorial (slightly more technical) but well worth reading on Blind Five Year Old by AJ Kohn.
These are predicated on your being a member of Google+. My good friend Richard Newman at the Newman Group pointed out this new feature when you conduct a search on Google.
Search Personal Results
You now have the ability to search a subject and get the results, plus see your own Personal Results for that search. The way you do that is by clicking on the tiny icon on the upper right side of the screen. It’s the one on the left that looks like a head and shoulders. The icon next to it, that looks like a globe, allows you to Hide Personal Results.
Here is a screen shot of the two icons:
I put in the search term The New York Times, which I happen to mention often in my posts. I’ve also written letters to the editors and commented on their stories so I knew something of mine would show up if I typed in “The New York Times” in Google search.
First, I clicked the Personal Results icon. Sure enough, I found a reference to a recent post I wrote about The Times and its mistake in accidentally cancelling the subscriptions of 8 million subscribers.
When I hit the globe icon, that reference disappeared. Neat.
Highlighting Words in Google+ Posts
I wish I could find where I read this because I would give attribution. It’s a tiny but nice little touch that Google+ has incorporated so that you can highlight important words in your posts. Highlighting may improve your search results. I tried this tip and it works.
For example, see the bold face in this mock post:
“Learn more about Google+ in HubSpot’s new ebook”
Here’s how you do it. Type the words you want to highlight. Then type an * in front and at the end* of the words. Like this: Learn more about Google+ in *HubSpot’s new ebook * and you get “Learn more about Google+ in HubSpot’s new ebook.” Viola!
I’ll pass along other easy-to-understand tips on Google+ as I find them. Please include your tips in the comment box. I’d sure like to know about them.
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