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LinkedIn Launches Targeted Updates and Follower Statistics
LinkedIn has matured since I joined in 2005, two years after this social network for business professionals was launched. It’s added many new features – like company pages – and there are now 1.2 Groups, or communities of members with shared interests who can exchange ideas and join discussions.
Now LinkedIn is about to launch two new features for company pages — Targeted Updates and Follower Statistics. While these new features are not yet available to everyone, HubSpot got the inside scoop directly from LinkedIn.
Soon, companies will be able to target status updates on their company pages to specific followers with content relevant to them. Followers can also be segmented by company size, industry, job function, seniority and geography.
Follower Statistics provides insights about follower demographics, engagement levels, update impressions, total following, recent followers, and number of new followers month-to-month.
Here is a video from LinkedIn about Targeted Updates.
My LinkedIn Archive
I’ve written several “how-to”posts about LinkedIn. Assuming you may have missed a few, I’ve compiled a list of the titles and links to the posts. Obviously, there are many more features — and I’ll continue to provide you with updates.
LinkedIn also has a Learning Center where you can find out more about the site’s features. You might want to go take a look.
Social media writer and blogger helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media. Visit my Work With Me page for specific ideas about how I can help you to incorporate social media into your marketing plan to reach your customers, employees and other target audiences.