Author Archive
How Do You Define a Leadership Brand?
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That was the question that Bea Fields, a top leadership coach, asked 14 business leaders. I’m flattered that she included me in that group.
There were a variety of answers, as you might expect. She printed them, including mine, in her post Gaining Loyal Customer By Building a Strong Leadership Brand.
Bea’s Definition
Bea’s summarized own take on the question as follows, “When you build a brand based on true, enduring leadership, each person in the company not only speaks about the brand and the promises you make to your customers in your marketing strategies… each person in your company truly lives those promises every day in both their personal and professional lives…”
What is Your Definition?
Both personal and company branding can be confounding to define. How do you define your leadership brand? Don’t be shy. Please leave a comment below.
Watch a CPR Video and Save a Life During American Heart Month
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February is American Heart Month. More people die from heart disease than any other ailment. What is still not widely known is that heart disease is the number one killer of women.
More women die of heart disease than all forms of cancer combined. As part of its campaign to reach women called Go Red for Women, The American Heart Association has designated Friday February 3d, as “National Wear Red Day.” Wear red to work, or a Meetup, or anywhere you might be on February 3rd to spread the word and show support for the campaign to reduce heart disease among women and men.
As a former Board member of the New York Affiliate, and chair of its first Women and Heart Disease task force, this is a subject that is close to my heart.
CPR Protocol
The American Heart Association has a new CPR protocol that it calls “Hands-Only” CPR. You might save someone’s life if you know how to do it. You can learn in this 1:07 minute video. Pass it on to your friends and family.
Blogs vs. Term Papers and Essays – A Growing Trend?
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They will write blogs, not term papers
The words “term paper” strike fear into the hearts of students, followed closely by “essay.” I remember those dark days of burning the candle to finish a term paper in college. It usually wasn’t fun if you had been assigned a specific topic.
I was lucky that my English professor, Dr. Edward Chalfant, didn’t require term papers, but simply asked us to write what we felt about an American novel or a Shakespearean play.
He was ahead of his time and foretold the coming of the blog, an informal style of writing that can enable a more personal connection between students and professors and between companies and customers in the business world.
Blogging for Grades
The New York Times weighed in on this topic recently, quoting educators who advocate trashing the old-fashioned term paper and those who still preach that students need the discipline of the format: make a point, defend it, repeat it. Read More→
A Couple of Neat Search Tips Using Google+
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This isn’t going to be an in-depth discussion about Google+. I’ll leave that to the experts. In fact, before my search tips, let me point you to two sources that provide updates on all that’s new on Google+.
HubSpot has published a comprehensive free e-book How to Use Google+ for Business. Just click on the title and you will be able to download the PDF from the home page.
The other is also a lengthy tutorial (slightly more technical) but well worth reading on Blind Five Year Old by AJ Kohn.
My Tips
These are predicated on your being a member of Google+. My good friend Richard Newman at the Newman Group pointed out this new feature when you conduct a search on Google. Read More→
