Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the copy for your blog or website to grab more visitors, and optimize your LinkedIn, Twitter and Facebook profiles to boost your rankings and attract more valuable connections.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create interactive internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

Whether you are an entrepreneur, a small company or a giant in your industry, your brand promise needs to be crystal clear. I can help sharpen your brand position and shape the key messages that resonate with your target audiences.
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Author Archive

Journalists are curators of informationI wrote a version of the following post several years ago when I heard a professor at the prestigious Journalism School of Columbia University say he didn’t know what journalism would look like in five years. Fast forward to the present.

The professor’s — and my predictions — about the future of journalism and the role of the publicist are coming true. Read More→

Categories : Media, Social Media, Writing
Comments (10)

This blog is for my subscribers who read my posts on Google Reader. Google, to the consternation of its many fans, is shutting down Google Reader on June 1st. I hope I’m not too vain in thinking that you will be terribly upset if you don’t continue to read my posts if you’re receiving them now via Google Reader.

If you wish to continue using a reader, there are several options as described in this Mashable article: Feedly, NewsBlur and The Old Reader. Of course, you can also choose to subscribe by email. As my small gift for subscribing, you’ll receive my tips about how to get quoted in the media and who doesn’t want free publicity?

Subscribe Here to Receive My Scintillating, Informative, Amusing and Must-Read Information by Email

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Categories : Blogging
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website mobile viewing on a smart phone

Like many former readers of print newspapers and magazines, I now read these publications online. It’s quite satisfying when using my 21” iMac desk computer but increasingly I find myself reading publications on my mobile phone, along with millions of other people.

Even more people are catching the news on tablets, which are actually shrinking in size, too.

Who Started That Rule?

So how about the “rule” that the most important information on any website should be above the fold? Read More→

Make a good first impression on your social media networks

Your photo?

Are you making a first great impression on your social media networks? The old adage that you don’t get a second chance to make a first impression is true. It’s sad when you go to someone’s account on Twitter, for example, and see a couple of tweets and then nothing. Or there is a big fat egg where the person’s image should be.

Update Your Profiles

Maybe it’s time for you to get your social media networks updated so that you make a great first impression. Read More→

Categories : Branding, Social Media
Comments (15)

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