I wrote a version of the following post several years ago when I heard a professor at the prestigious Journalism School of Columbia University say he didn’t know what journalism would look like in five years. Fast forward to the present.
The professor’s — and my predictions — about the future of journalism and the role of the publicist are coming true. Read More→
This blog is for my subscribers who read my posts on Google Reader. Google, to the consternation of its many fans, is shutting down Google Reader on June 1st. I hope I’m not too vain in thinking that you will be terribly upset if you don’t continue to read my posts if you’re receiving them now via Google Reader.
If you wish to continue using a reader, there are several options as described in this Mashable article: Feedly, NewsBlur and The Old Reader. Of course, you can also choose to subscribe by email. As my small gift for subscribing, you’ll receive my tips about how to get quoted in the media and who doesn’t want free publicity?
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Like many former readers of print newspapers and magazines, I now read these publications online. It’s quite satisfying when using my 21” iMac desk computer but increasingly I find myself reading publications on my mobile phone, along with millions of other people.
Even more people are catching the news on tablets, which are actually shrinking in size, too.
Who Started That Rule?
So how about the “rule” that the most important information on any website should be above the fold? Read More→

Your photo?
Are you making a first great impression on your social media networks? The old adage that you don’t get a second chance to make a first impression is true. It’s sad when you go to someone’s account on Twitter, for example, and see a couple of tweets and then nothing. Or there is a big fat egg where the person’s image should be.
Update Your Profiles
Maybe it’s time for you to get your social media networks updated so that you make a great first impression. Read More→