Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the content for your blog or website to grab more visitors, as well as add more sizzle to your LinkedIn, Twitter and Facebook posts to boost your rankings.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

Whether you are an entrepreneur, a small company or a giant in your industry, your brand promise needs to be crystal clear. I can help sharpen your brand position and shape the key messages for your target audiences.
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Author Archive

Imagine my surprise when I went to the TED website and typed in a search for presentations about “employee engagement” and up popped the response: “No result matches your query.” How could that be?

So, I figured they must file these talks under “employee communications.” Nope, none about that either. Surely “employee retention” is a serious problem and should be a topic for a TED talk. Nada. Another strikeout with “employee motivation.”

TED’s tagline is Ideas Worth Spreading. It seems to me that a management guru, or academic or corporate luminary must have some ideas about how to engage, communicate with, motivate and retain employees. I can’t believe that employees don’t matter to TED and the audiences who pay to hear their speakers. Why is one of this week’s featured talks about the secret life of plankton more important than a presentation, say, about how to engage and motivate employees for greater productivity?

So I turned to YouTube, where 60 hours of video are uploaded every minute. I wasn’t disappointed. I couldn’t go through every video about employees, of course. But I think you’ll enjoy this one about How to Motivate Employees.

Categories : Employee Engagement
Comments (6)

I decided to ask designer and blogging buddy, Dennis Salvatier, this question — having worked with many designers over the years. Here is our conversation.

Jeannette: I’ve worked with many graphic designers over the years. These are designers whose work I’ve really admired. Strangely, though, when working on a project, some designers do not seem to grasp that the objective of the work is usually to sell a product or service. Sometimes, they fall in love with a design and try to sell it to the client even if doesn’t work.

By the way, I love my company logo design and masthead. A designer with whom I’ve worked on other projects created it. And I love your work, Dennis. But why is there this disconnect between design studios and their clients?

Salvatier Studios

Dennis being playful

Dennis: Thanks, Jeannette. The biggest problem with the client/designer relationship is that there is rarely a conversation about the relationship itself. Roles need to be defined before any work is done and that is the responsibility of the designer.

A good designer starts the conversation, but a great designer provides a design brief. This is a short questionnaire that includes questions about the brand, competitors, target market, budget and goals. Read More→

Categories : Branding, Creativity, Writing
Comments (25)

LinkedIn is making it easier for you to find potential connections with a new feature it calls Discover People You May Know. From your home page you can add a connection, click through to learn more about someone you may know, or view a full list of recommendations. You can learn more in this short video.

Categories : Social Media
Comments (4)

I didn’t even realize it until I went to post a discussion and I received the startling message that I had been “banned” from Linked: HR, the largest HR group on LinkedIn.

Yikes. What did I do wrong?  I wrote to one of the Group’s administrator to ask why and beg forgiveness. He was very nice and wrote back that it had happened a couple of months ago and no one knew why, so he was readmitting me.

LinkedIn GroupsBe Careful What You Post

I don’t know why either, but I lately I have received several detailed emails from administrators sent to all Group members. They are clamping down on spam, inappropriate discussions or Promotions that are mistakenly placed in Discussions and vice versa.

LinkedIn has expanded tremendously in the past couple of years and there are growing complaints about the amount of spam that people are posting. I’ve seen discussions where people have posted comments that had nothing to do with the topic – like how to make a quick buck with their get-rich-scheme. These are deleted  immediately but it angers members and creates more work for the group administrators.

Building Relationships

While many of us are using social networks to build our brands and business, it’s important to remember that first we need to build relationships. Read More→

Categories : Social Media
Comments (8)

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