Should Booz Allen Use Social Media in Managing its Crisis?
By · Leave a comment with your thoughtsAs you’ve no doubt read, the individual who admittedly leaked government secrets about the National Security Agency’s data-collecting programs was an employee of consulting firm Booz Allen. To make matters worse, this flash appeared late Monday afternoon, June 10th, for the Twitter hashtag @boozallen.
The link led to a story in Forbes magazine that said “anonymous hackers penetrated a server belonging to the defense contractor Booz Allen Hamilton and released what it claims Read More→
What to do When Your WordPress Website Gets Shut Down
By · Leave a comment with your thoughtsImagine my surprise when I returned to my office a few days ago and picked up a voice message from HostGator, the company that hosts this WordPress website, informing me they had shut down my site because it was “putting a strain on their server.” What!? I quickly went to my computer, typed in my URL and saw this scary message:
What Did I Do Wrong?
The phone message also told me to look for an email, which I did, and this is what it told me, Read More→
Please ReTweet, Link and Comment on This Post — So Says HubSpot
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If you don’t subscribe to HubSpot’s newsletter and blog, I highly recommend that you do. This inbound marketing agency consistently conducts research into social media usage which I often quote in my posts. They are very generous in allowing you to download their reports.
This week Dan Zarrella, who is their Social Media Scientist, published a study with an infographic that shows how adding simple calls-to-action, such as Please ReTweet, Comment and Link, can increase how many you get. For example, asking someone to Please ReTweet instead of just Please RT increases your retweets by 10 percent. Words do matter.
Zarrella is able to plumb these juicy tidbits from HubSpot’s huge database of information. The following graphs are copied from his report.
Blog Calls-to-Action
Zarrella studied the words Comment, Link and Share from a database of 50,000 blogs. Blogs that used those words tended to get more Comments, Links and Shares. This is important to bloggers who crave getting comments from their readers. Read More→
Is the Term Journalist Passé As Writers Become Curators of Content?
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I wrote a version of the following post several years ago when I heard a professor at the prestigious Journalism School of Columbia University say he didn’t know what journalism would look like in five years. Fast forward to the present.
The professor’s — and my predictions — about the future of journalism and the role of the publicist are coming true. Read More→
