LinkedIn Launches Targeted Updates and Follower Statistics
By · Leave a comment with your thoughtsLinkedIn has matured since I joined in 2005, two years after this social network for business professionals was launched. It’s added many new features – like company pages – and there are now 1.2 Groups, or communities of members with shared interests who can exchange ideas and join discussions.
Now LinkedIn is about to launch two new features for company pages — Targeted Updates and Follower Statistics. While these new features are not yet available to everyone, HubSpot got the inside scoop directly from LinkedIn.
Soon, companies will be able to target status updates on their company pages to specific followers with content relevant to them. Followers can also be segmented by company size, industry, job function, seniority and geography.
Follower Statistics provides insights about follower demographics, engagement levels, update impressions, total following, recent followers, and number of new followers month-to-month.
Here is a video from LinkedIn about Targeted Updates.
My LinkedIn Archive
I’ve written several “how-to”posts about LinkedIn. Assuming you may have missed a few, I’ve compiled a list of the titles and links to the posts. Obviously, there are many more features — and I’ll continue to provide you with updates.
LinkedIn also has a Learning Center where you can find out more about the site’s features. You might want to go take a look.
Here are 10 posts with tips about using LinkedIn.
LinkedIn Adds New Feature to Discover People You May Know
I Was Booted Out of a LinkedIn Group (Don’t Worry, I’m Back)
LinkedIn Enables Message Updates on Company Pages
Generate Live Leads Through LinkedIn
How LinkedIn Changed the Way I Do Business
Are you Guilty of Using Clichés on LinkedIn?
Should You Be a LinkedIn LION?
LinkedIn Sneaks Into Town With StumbleUpon
How to Insert the Name of Your Website into Your LinkedIn Profile
How to Write a LinkedIn Invitation
Please leave a comment below if you’d like to add other LinkedIn features you’ve found useful, or tips to make the LinkedIn experience more valuable to business professionals.
TED on Employee Engagement: “No result matches your query”
By · Leave a comment with your thoughtsImagine my surprise when I went to the TED website and typed in a search for presentations about “employee engagement” and up popped the response: “No result matches your query.” How could that be?
So, I figured they must file these talks under “employee communications.” Nope, none about that either. Surely “employee retention” is a serious problem and should be a topic for a TED talk. Nada. Another strikeout with “employee motivation.”
TED’s tagline is Ideas Worth Spreading. It seems to me that a management guru, or academic or corporate luminary must have some ideas about how to engage, communicate with, motivate and retain employees. I can’t believe that employees don’t matter to TED and the audiences who pay to hear their speakers. Why is one of this week’s featured talks about the secret life of plankton more important than a presentation, say, about how to engage and motivate employees for greater productivity?
So I turned to YouTube, where 60 hours of video are uploaded every minute. I wasn’t disappointed. I couldn’t go through every video about employees, of course. But I think you’ll enjoy this one about How to Motivate Employees.
Why Can’t Graphic Designers and Their Clients Ever Agree?
By · Leave a comment with your thoughtsI decided to ask designer and blogging buddy, Dennis Salvatier, this question — having worked with many designers over the years. Here is our conversation.
Jeannette: I’ve worked with many graphic designers over the years. These are designers whose work I’ve really admired. Strangely, though, when working on a project, some designers do not seem to grasp that the objective of the work is usually to sell a product or service. Sometimes, they fall in love with a design and try to sell it to the client even if doesn’t work.
By the way, I love my company logo design and masthead. A designer with whom I’ve worked on other projects created it. And I love your work, Dennis. But why is there this disconnect between design studios and their clients?
Dennis being playful
Dennis: Thanks, Jeannette. The biggest problem with the client/designer relationship is that there is rarely a conversation about the relationship itself. Roles need to be defined before any work is done and that is the responsibility of the designer.
A good designer starts the conversation, but a great designer provides a design brief. This is a short questionnaire that includes questions about the brand, competitors, target market, budget and goals. Read More→
LinkedIn Adds New Feature to Discover People You May Know
By · Leave a comment with your thoughtsLinkedIn is making it easier for you to find potential connections with a new feature it calls Discover People You May Know. From your home page you can add a connection, click through to learn more about someone you may know, or view a full list of recommendations. You can learn more in this short video.
