Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the content for your blog or website to grab more visitors, as well as add more sizzle to your LinkedIn, Twitter and Facebook posts to boost your rankings.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

Whether you are an entrepreneur, a small company or a giant in your industry, your brand promise needs to be crystal clear. I can help sharpen your brand position and shape the key messages for your target audiences.
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I didn’t even realize it until I went to post a discussion and I received the startling message that I had been “banned” from Linked: HR, the largest HR group on LinkedIn.

Yikes. What did I do wrong?  I wrote to one of the Group’s administrator to ask why and beg forgiveness. He was very nice and wrote back that it had happened a couple of months ago and no one knew why, so he was readmitting me.

LinkedIn GroupsBe Careful What You Post

I don’t know why either, but I lately I have received several detailed emails from administrators sent to all Group members. They are clamping down on spam, inappropriate discussions or Promotions that are mistakenly placed in Discussions and vice versa.

LinkedIn has expanded tremendously in the past couple of years and there are growing complaints about the amount of spam that people are posting. I’ve seen discussions where people have posted comments that had nothing to do with the topic – like how to make a quick buck with their get-rich-scheme. These are deleted  immediately but it angers members and creates more work for the group administrators.

Building Relationships

While many of us are using social networks to build our brands and business, it’s important to remember that first we need to build relationships. Read More→

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Categories : Social Media
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Mar
25

Lucky to Be Alive and Blogging

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A few posts ago I wrote about an infographic from copyblogger that listed 20 ways to find inspiration for your next blog post when you don’t have a clue what to write. I don’t ordinarily publish a blog late on a Saturday night. But I’d like to add a 21st idea that I’ll reveal momentarily.

The weather has been gorgeous in New York and those of us who live here have heaved a sigh of relief that we had such a mild winter compared to last year’s piles of snow and freezing temperatures. I took a long walk and when I entered my apartment lobby I was enchanted by the vase of flowers — they are changed every week. I took out my iPhone and snapped a photo. Of course, if I lived in the ‘burbs the image would be of a flower bed in my back yard. But this bouquet is inspiration enough for me.

So tip number 21: blog about something that makes you happy.

"Blogging tip"

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Mar
20

The 5 Essential Qualities for a Technologist’s Personal Brand

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Technologists are perhaps the least aware of all employees of the value of having a personal brand.

More important to them is getting a project done on time, completing development, going from test to production or ensuring the business has signed off on requirements.

Transcending Boundaries

"Personal brand for technologists"

Frank Faeth

Technologists need to transcend the perceived narrow boundaries of their job descriptions and develop a brand that communicates the value they add to the organization.

Today, brands are no longer the sole domain of companies. An individual’s brand is just as critical in promising value and trust to others in the company.

Tom Peters, the well-known author of “In Search of Excellence,” writes: “What is it that my product or service does that makes it different?” Translating this into personal branding, what do you do as a provider of technology services that makes you stand out and compel someone on the business side to work with you? Read More→

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Mar
14

New York Times Editor Says Let Employees Use Social Media

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Adding to my argument in last week’s post 6 Steps to Empower Your Employees as Brand Ambassadors, David Pogue, technology columnist for The New York Times, explains the importance of allowing your employees access to social media while at work.

He is interviewed in this Ragan.com video entitled “Half of U.S. businesses block social media. What’s the point?”

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