Business Writing

How We Work With Clients — A Simple Approach

In order to be successful, your materials must be well written and you need to speak persuasively to sell your ideas.  We help build your credibility and visibility, supporting your vision, brand image, and business goals – with customers, employees, donors, volunteers, the media and other influential targets.  It’s a simple approach.  We –

  • Discuss the scope of the assignment
  • Conduct research, if required
  • Create a tightly focused program designed to achieve results, using the most effective communications tools
  • Talk with you regularly, provide progress reports, and discuss possible mid-course corrections
  • Establish benchmarks to evaluate our performance

Scroll through the pages under Business Writing to learn more about our services:

Personal Branding the Concert Pianist Way

This blog first appeared in Recessionwire.

Most of us have heard so often that it’s important to have a personal brand that we’re sick of it. The overuse of the term is beginning to devalue it. I’m not a box of cereal; I’m a human being, you might say.

That is true. And it is increasingly difficult to find a differentiator as the competition for jobs and consulting assignments is so fierce. Maybe it’s because we’re looking at ourselves as a business....Read the full post here

The State of the Internet

10 Tips on How To Get Quoted in the Media

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How to Get Quoted in the Media – the Ten Commandments



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