Branding
The word “brand” has come to have many definitions. The key is that when you are working on your brand it is important to use a common vocabulary so that you and your colleagues are communicating in the same language.
Here are three simple definitions:
What is a brand?
• A brand is what an organization wishes to be known for. It is a pro-active strategic process to establish the direction, leadership, clarity of purpose and inspiration for the organization’s mission. It is an inside-out process.
What is positioning?
• Positioning is how an organization and the services it provides are perceived in the minds of its target audiences. It is looking from the outside-in. The challenge is to have your brand and positioning in alignment.
What is corporate identity?
• Corporate identity is the visual expression of the organization’s name, logo, tagline.
Let us help you to sharpen your brand so that it communicates the essence of your company’s value proposition.
Connect With Jeannette
Untitled Document 
