Employee Communications

It’s a simple equation. Internal Branding = External Success.  Employee communications programs should embody the brand and foster a culture of communication that rallies employees around the mission and business goals of the company.
Trust is the core component – all communications must be reliable, truthful and contain the full story. At the heart of trust is:
Openness – there must be an unwavering commitment to and support of a healthy two-way communications environment.
Simplicity – communications must be clear, meaningful and accessible.
Consistency – messages must be strategic and integrated.
Caring – there must be concern for the individual.

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I can write communications policies, newsletters and feedback programs.  The most important element in communicating with employees is speed. They need to hear news from the company — both good and bad — before they read it in online forums and news programs.

Personal Branding the Concert Pianist Way

This blog first appeared in Recessionwire.

Most of us have heard so often that it’s important to have a personal brand that we’re sick of it. The overuse of the term is beginning to devalue it. I’m not a box of cereal; I’m a human being, you might say.

That is true. And it is increasingly difficult to find a differentiator as the competition for jobs and consulting assignments is so fierce. Maybe it’s because we’re looking at ourselves as a business....Read the full post here

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