Employee Communications
It’s a simple equation. Internal Branding = External Success. Employee communications programs should embody the brand and foster a culture of communication that rallies employees around the mission and business goals of the company.
Trust is the core component – all communications must be reliable, truthful and contain the full story. At the heart of trust is:
Openness – there must be an unwavering commitment to and support of a healthy two-way communications environment.
Simplicity – communications must be clear, meaningful and accessible.
Consistency – messages must be strategic and integrated.
Caring – there must be concern for the individual.
I can write communications policies, newsletters and feedback programs. The most important element in communicating with employees is speed. They need to hear news from the company — both good and bad — before they read it in online forums and news programs.



