Blog and Web Copy

Blogs can be the centerpiece of your social media program. I can write the content for your blog and freshen the copy on your website.
Read more here

Employee Engagement

Let me write communications policies, newsletters, letters and feedback programs for your employee engagement programs.
Read more here

Branding

I can help you to sharpen your brand communications to reflect the essence of your company’s value proposition.
Read more here

Letters

Now you would think it’s easy to write a letter. But the new style of writing is informal (credit the Internet) and most often your letter will be read in an email.  People nowadays want to get information in short takes.  So the new rules of letter writing are:
•    Get to the point quickly.  What is the purpose of the letter?  To inform, to educate, to sell something?  Tell the reader upfront.
•    Include supporting facts if you want the reader to do something.
•    Summarize the action you want to the reader to take.
•    Include the timing of next steps. Are you going to do something for the reader or do you expect the reader to do something for you? By when?

It takes time to write a compelling short letter. As the philosopher and writer Blaise Pascal famously said, “I made this letter longer than usual because I lack the time to make it short.”
istock_000002074658xsmall

Print

Contact Us Today

Jeannette Paladino * Write Speak Sell * Contact Jeannette * Tel: 212-308-4364 *
©Copyright 2010: All Rights Reserved