This blog is for my subscribers who read my posts on Google Reader. Google, to the consternation of its many fans, is shutting down Google Reader on June 1st. I hope I’m not too vain in thinking that you will be terribly upset if you don’t continue to read my posts if you’re receiving them now via Google Reader.
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Like many former readers of print newspapers and magazines, I now read these publications online. It’s quite satisfying when using my 21” iMac desk computer but increasingly I find myself reading publications on my mobile phone, along with millions of other people.
Even more people are catching the news on tablets, which are actually shrinking in size, too.
Who Started That Rule?
So how about the “rule” that the most important information on any website should be above the fold? Read More→
Have you noticed? The terms “content management” and “content marketing” are all the rage this year.
The Content Management Institute shoots me an email everyday with different posts on the topic, some of which I find quite interesting, and it also offers free seminars on the topic.
What’s the Big Deal?
Copyblogger, considered one of the pre-eminent social media sites on the planet, sells Scribe, a content marketing software program that enables “smarter content creation.” Read More→

Nora Barnes, Ph.D.
An interview with Dr. Nora Ganim Barnes, a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. The Center recently released its 6th Annual Benchmark Study of the Inc. 500
Based on your Inc. 500 study what are you finding that’s changing in social media?
It appears that the Inc. 500 are settling in and getting comfortable with their social media efforts. They are looking for tools that help move their companies forward and are considering social media measurement, ROI and future investments in these new communications strategies. Read More→