Archive for Branding
To Enhance Your New LinkedIn Profile Add Images, Documents and Files
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Michael Yublosky
LinkedIn added many new features in their roll out of the new personal profiles earlier this year. The social network continues to expand those features.
One terrific new feature is the ability to include “Rich Media” files in certain profile sections. A recently expanded feature includes uploading smaller files — not larger than 100 mg — directly from your computer.
What Are “Rich Media” Files?
Photos or images, presentations, audio files, and videos as well as documents are included in LinkedIn’s definition of Rich Media files. Read More→
In Designing a Website for Mobile Viewing Where is “Above the Fold?”
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Like many former readers of print newspapers and magazines, I now read these publications online. It’s quite satisfying when using my 21” iMac desk computer but increasingly I find myself reading publications on my mobile phone, along with millions of other people.
Even more people are catching the news on tablets, which are actually shrinking in size, too.
Who Started That Rule?
So how about the “rule” that the most important information on any website should be above the fold? Read More→
There’s No Second Chance to Make a First Impression on Social Media
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Your photo?
Are you making a first great impression on your social media networks? The old adage that you don’t get a second chance to make a first impression is true. It’s sad when you go to someone’s account on Twitter, for example, and see a couple of tweets and then nothing. Or there is a big fat egg where the person’s image should be.
Update Your Profiles
Maybe it’s time for you to get your social media networks updated so that you make a great first impression. Read More→
Marketing Taking Over Social Media Function in Inc. 500
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Nora Barnes, Ph.D.
An interview with Dr. Nora Ganim Barnes, a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. The Center recently released its 6th Annual Benchmark Study of the Inc. 500
Based on your Inc. 500 study what are you finding that’s changing in social media?
It appears that the Inc. 500 are settling in and getting comfortable with their social media efforts. They are looking for tools that help move their companies forward and are considering social media measurement, ROI and future investments in these new communications strategies. Read More→
