Archive for Branding
PRSA Uses Crowd Sourcing for New Definition of Public Relations
Posted by: | CommentsThe old definition of public relations is out. Public Relations Society of America will adopt a new definition by the end of 2011. You can chime in with your version of PR by December 2nd at Definition of PR Submission Form.
PRSA is crowd sourcing the public for help with the definition. My, how electronic communications has changed everything. The race to a definition began on October 31st with the launch of the Public Relations Defined Initiative.
Here is the old definition adopted in 1982:
“Public relations helps an organization and its publics adapt mutually to each other.”
In almost 30 years we’ve seen the Internet radically change how we communicate so it is more than time for a new definition. Here is the form that PRSA is asking members of the public to complete:
Public relations defined
I submitted my definition but thought I’d be able to review it after I hit the Submit button, but I couldn’t. So write yours down before submitting if you want to save it to compare to the final definition selected.
PRSA began accepting submissions on November 21st and created this word cloud after the first two days that shows the words most often submitted are public, communication and organization:
If you decide to submit your definition I would love to know what it is. Just leave it in the comments box.
Enlisting Employees as Brand Ambassadors Can Burnish Your Company’s Reputation
Posted by: | CommentsSlowly, but surely, more companies are seeing the wisdom of enlisting their employees as brand ambassadors. I’ve written about this several times, including the post 7 Steps to Making Your Employees Brand Ambassadors.
Employees are eager to help because if their company succeeds and grows, they will too. Employees who are actively engaged on social media as brand advocates help to burnish the company’s brand, they are motivated by being asked to take on the assignment, and customers receive better service.
CommProz.biz has identified 10 companies with outstanding brand ambassador programs. What companies would you add to their list?
The 7 Links Challenge and the Best of the Web — From Me
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Pick your best blog posts
I’ve been inspired by my fellow blogger and marketer Danny Iny at Firepole Marketing and taken up his challenge to curate seven of my blog posts for my readers.
These will be my own selection of seven posts that I’ve written: the most beautiful post, the most popular post, the most controversial post, the most helpful post, the post whose success surprised me, the post I didn’t feel got the attention it deserved, and the post I am most proud of.
Danny, in turn, got the idea from Stuart Mills at Unlock the Door who borrowed the idea from…you get the idea. Hey, viral marketing at it’s best. So, here goes. Read More→
Facebook Kills Discussions So Start a Blog
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Image via CrunchBase
Facebook will be delivering another roundhouse punch to members when it eliminates the Discussions app on October 31st. The behemoth wants you to have these discussions on your Wall.
So what happens to all those juicy discussions you’ve had over the years? Poof. Gone. So if you want to save them, better make plans to copy and store them someplace else.
Why a Blog is Essential
Facebook’s latest announcement – and fans are still reeling from all the recent changes (for the better?) – reinforces my oft-stated case that a business needs to have its own forum for discussions with customers and other stakeholders. And that forum is your blog. (Even Facebook has its own blog). Read More→
