Archive for CEO
Giants Win Super Bowl of Social Media and Team Leadership
Posted by: | CommentsHurray, my hometown New York Giants won the Super Bowl. Yet another fourth quarter comeback for the Big Blue. They also won big with a record-breaking number of mentions on Twitter and Facebook.
The team’s owners scored big time with the leadership and enduring commitment to a philosophy that produces winners. It’s a lesson that other CEOs could emulate that I’ll discuss later in this post.
Super Bowl Site Traffic
Twitter tweeted that in the final three minutes of the Super Bowl there were an average of 10,000 tweets per second. That is mind-boggling, really – 10,000 x 60 x 3 = 1.8 million tweets.
The Washington Post reported that sports fans sent about 11.5 million comments during last night’s game over social media networks (quoting All Things Digital), about six times higher than last year’s game. The Giants were interacting with fans on Twitter and Facebook before, during and after the game. Read More→
How Do You Define a Leadership Brand?
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That was the question that Bea Fields, a top leadership coach, asked 14 business leaders. I’m flattered that she included me in that group.
There were a variety of answers, as you might expect. She printed them, including mine, in her post Gaining Loyal Customer By Building a Strong Leadership Brand.
Bea’s Definition
Bea’s summarized own take on the question as follows, “When you build a brand based on true, enduring leadership, each person in the company not only speaks about the brand and the promises you make to your customers in your marketing strategies… each person in your company truly lives those promises every day in both their personal and professional lives…”
What is Your Definition?
Both personal and company branding can be confounding to define. How do you define your leadership brand? Don’t be shy. Please leave a comment below.
Woman to Head IBM and No One Mentions It
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Virginia Rometty
Dow Jones reported late yesterday afternoon that Virginia M. Rometty will become IBM’s new president and chief executive. History was made because the Dow Jones article did not mention her gender. No headline that a woman is taking the reins. Just a straightforward story. Oh, have we come a long way, baby.
I just had to write about this because it’s so significant for the women who were the pioneers in establishing equality for women in the workplace. It took a long time but a woman CEO is no longer considered unusual. There still aren’t enough of them. This condensed Dow Jones article is another sign that it isn’t unusual for a highly-capable woman to become CEO of a Fortune 500 company without it being a big deal. Whoopee!
DOW JONES NEWSWIRES
International Business Machines Corp. (IBM) tapped company executive Virginia M. Rometty as its new president and chief executive, electing a company insider who was long seen as a front-runner to succeed current chairman and CEO Samuel J. Palmisano. Read More→
Answers to the Quiz: Is Your Company Socially Media Savvy?
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A couple of weeks ago, we posted a quiz: “Is Your Company Socially Media Savvy?”
My guest author, Bea Fields, asked these questions and, while the responses keep dribbling in, I decided to stop at 25 so that I could report the cumulative scores.
I’ll do that later in this post. But if you haven’t taken the quiz before, why not have a little fun.
Take the Quiz
Here are the questions. Cover the bottom of the page and answer “Yes” or “No” for each question. Then see how you scored:
- Our company is blogging a minimum of two times per week to add value to the lives of our customers and to keep them constantly updated on company events.
- Social networking (use of Facebook, Twitter and LinkedIn) permeates our company. It is being given top priority in our marketing department and is being used as a way to gain customer feedback to help us improve our products and services.
- Our company has employed a social media professional/professionals to manage our social networking programs to ensure their effectiveness across all departments.
- We have educated our entire company about the use of social networking and how to leverage social sites to expand our business partnerships and to increase our company’s visibility online.
- We have integrated our social media sites into our business website and mobile devices such as smart phones and iPads.
- Our company is using YouTube as a way to let our customers actually see our top leaders and to learn more about them as people.
- We are using tools like Facebook and Twitter to follow current trends and discussions so that we can improve our products and services and recruit top talent.
How Did You Score?
If you answered “Yes” to 6-7 of these questions, congratulations! You are moving in the right direction of being social media savvy, and will want to refine any steps you are not currently taking.
If you answered “Yes” to 3-5 of these questions, you are moving in the right direction and you still have some work to do.
If you answered “Yes” to less than 3 of the questions, you are a beginner and bringing in a social media expert to help you move forward with your social media marketing will make you more competitive.
If you answered “No” to all the questions in the quiz, the time is now to begin a very proactive campaign to begin using social media and leveraging it so that you can stay competitive in your industry. If you do not take these steps your future clients will more than likely be choosing one of your competitors who is social media savvy so that they can interact with company employees and receive the value that you cannot provide without using new media.
How Did Respondents Score?
Here are the results from the people who took the online quiz.
- Yes: 10 No: 15
- Yes: 17 No: 8
- Yes: 10 No: 15
- Yes: 16 No: 9
- Yes: 16 No: 9
- Yes: 7 No: 18
- Yes: 21 No: 4
As you can see, our respondents are quite media savvy – barely savvy, though, on question 6 which asked about their use of YouTube. That’s the next frontier for companies that want to integrate all their social and online marketing activities.
If you just took the quiz and need help with your social media program, contact Jeannette Paladino.
