Archive for Communications Strategy
Less than a year ago, I happened upon the blog of Danny Iny. He and I became online friends. I wrote a post for his site Firepole Marketing and he wrote a post for Write Speak Sell.
Climbing the Pole
Danny Iny
Little did I know that I was engaging with a shooting star of social media. Danny has blown me away with his strategy of engaging and building a loyal community of followers.
He went from zero followers in less than a year to hundreds of thousands who have read the dozens of guest posts he’s written for his own site and for ProBlogger, copyblogger and many other top-ranked blogs.
Danny’s Story
Danny tells the story of how he did it his new book Engagement from scratch, in which he has enlisted leading authors and bloggers to contribute chapters on audience building. I highly suggest that you read it if you are trying to build an audience. I’ve certainly learned a lot. Read More→
Coca-Cola Tampers With its Brand Again — in a Good Cause
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Coke has done it again – tampered with its brand by changing the color of it famous red cans to white for a holiday promotion with the World Wildlife Fund.
The promotion was to raise funds to bring awareness to the plight of polar bears, an endangered species. It caused a huge kerfuffle among consumers.
Many confused the holiday Coke can with the silver Diet Coke can — horrors. Coke was forced to recall more than a billion of the white cans and restock their shelves with the familiar red ones. Read More→
PRSA Uses Crowd Sourcing for New Definition of Public Relations
Posted by: | CommentsThe old definition of public relations is out. Public Relations Society of America will adopt a new definition by the end of 2011. You can chime in with your version of PR by December 2nd at Definition of PR Submission Form.
PRSA is crowd sourcing the public for help with the definition. My, how electronic communications has changed everything. The race to a definition began on October 31st with the launch of the Public Relations Defined Initiative.
Here is the old definition adopted in 1982:
“Public relations helps an organization and its publics adapt mutually to each other.”
In almost 30 years we’ve seen the Internet radically change how we communicate so it is more than time for a new definition. Here is the form that PRSA is asking members of the public to complete:
Public relations defined
I submitted my definition but thought I’d be able to review it after I hit the Submit button, but I couldn’t. So write yours down before submitting if you want to save it to compare to the final definition selected.
PRSA began accepting submissions on November 21st and created this word cloud after the first two days that shows the words most often submitted are public, communication and organization:
If you decide to submit your definition I would love to know what it is. Just leave it in the comments box.
Giving Thanks on Thanksgiving Day
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The First Thanksgiving
Tomorrow we celebrate Thanksgiving Day in the United States.
I don’t think most people from other countries understand just how important this holiday is to those of us who live here.
The holiday goes back to Colonial Days when the early pilgrims gave thanks for their crops and it has evolved over the years into a major national celebration to be shared with family and friends.
People will brave horrible traffic, delayed flights and every conceivable inconvenience to gather with their families on this special day to give thanks. Most of us will eat turkey, a tradition, just like our forefathers did.
We have so much to be thankful for when you consider that millions of people around the world go to bed hungry every night.
I personally want to thank my loyal readers and my many friends in my web “family” for your support. My best wishes to you and your loved ones.
Happy Thanksgiving!
