Archive for Communications Strategy
The New York Times Cancels My Subscription – and 8 Million Others! A Missed Opportunity
Posted by: | CommentsImagine my surprise yesterday when I received the following email from The New York Times at 1:04 pm.
Not me. Of course, as you may have read, The Times committed a big boo-boo yesterday when it accidentally cancelled the subscriptions of 8 million print and online subscribers. The media and Twitter scribes were all over it in the intervening three hours before the Times sent out this correction at 4:19 pm: Read More→
Less than a year ago, I happened upon the blog of Danny Iny. He and I became online friends. I wrote a post for his site Firepole Marketing and he wrote a post for Write Speak Sell.
Climbing the Pole
Danny Iny
Little did I know that I was engaging with a shooting star of social media. Danny has blown me away with his strategy of engaging and building a loyal community of followers.
He went from zero followers in less than a year to hundreds of thousands who have read the dozens of guest posts he’s written for his own site and for ProBlogger, copyblogger and many other top-ranked blogs.
Danny’s Story
Danny tells the story of how he did it his new book Engagement from scratch, in which he has enlisted leading authors and bloggers to contribute chapters on audience building. I highly suggest that you read it if you are trying to build an audience. I’ve certainly learned a lot. Read More→
Coca-Cola Tampers With its Brand Again — in a Good Cause
Posted by: | Comments
Coke has done it again – tampered with its brand by changing the color of it famous red cans to white for a holiday promotion with the World Wildlife Fund.
The promotion was to raise funds to bring awareness to the plight of polar bears, an endangered species. It caused a huge kerfuffle among consumers.
Many confused the holiday Coke can with the silver Diet Coke can — horrors. Coke was forced to recall more than a billion of the white cans and restock their shelves with the familiar red ones. Read More→
PRSA Uses Crowd Sourcing for New Definition of Public Relations
Posted by: | CommentsThe old definition of public relations is out. Public Relations Society of America will adopt a new definition by the end of 2011. You can chime in with your version of PR by December 2nd at Definition of PR Submission Form.
PRSA is crowd sourcing the public for help with the definition. My, how electronic communications has changed everything. The race to a definition began on October 31st with the launch of the Public Relations Defined Initiative.
Here is the old definition adopted in 1982:
“Public relations helps an organization and its publics adapt mutually to each other.”
In almost 30 years we’ve seen the Internet radically change how we communicate so it is more than time for a new definition. Here is the form that PRSA is asking members of the public to complete:
Public relations defined
I submitted my definition but thought I’d be able to review it after I hit the Submit button, but I couldn’t. So write yours down before submitting if you want to save it to compare to the final definition selected.
PRSA began accepting submissions on November 21st and created this word cloud after the first two days that shows the words most often submitted are public, communication and organization:
If you decide to submit your definition I would love to know what it is. Just leave it in the comments box.
