Archive for Creativity
Of course not. But the headline got your attention, which is what headlines are supposed to do. But get the headline wrong, and you’ve lost an opportunity to gain a new reader or customer.
Your headline is your grabber, but it doesn’t work for a new hair salon in my neighborhood. Here is a sign outside the shop advertising “Blow Dry $50″ that is designed to lure in customers.
But the headline is all wrong. Read More→
As the end of the year approaches you may be among the many who are struggling over their 2013 business plans. How can I increase revenue and profitability, build a more successful career, increase my presence on social media and (fill in the blank).
To all of you I say, relax and don’t sweat it.
Stop Planning and Start Acting
I attended a seminar a number of years ago to hear a career coach talk about how to build your career. She said something that stopped me in my tracks and I’m reminded of it every time I start a planning cycle. Read More→
I decided to ask designer and blogging buddy, Dennis Salvatier, this question — having worked with many designers over the years. Here is our conversation.
Jeannette: I’ve worked with many graphic designers over the years. These are designers whose work I’ve really admired. Strangely, though, when working on a project, some designers do not seem to grasp that the objective of the work is usually to sell a product or service. Sometimes, they fall in love with a design and try to sell it to the client even if doesn’t work.
By the way, I love my company logo design and masthead. A designer with whom I’ve worked on other projects created it. And I love your work, Dennis. But why is there this disconnect between design studios and their clients?
Dennis: Thanks, Jeannette. The biggest problem with the client/designer relationship is that there is rarely a conversation about the relationship itself. Roles need to be defined before any work is done and that is the responsibility of the designer.
A good designer starts the conversation, but a great designer provides a design brief. This is a short questionnaire that includes questions about the brand, competitors, target market, budget and goals. Read More→
A few posts ago I wrote about an infographic from copyblogger that listed 20 ways to find inspiration for your next blog post when you don’t have a clue what to write. I don’t ordinarily publish a blog late on a Saturday night. But I’d like to add a 21st idea that I’ll reveal momentarily.
The weather has been gorgeous in New York and those of us who live here have heaved a sigh of relief that we had such a mild winter compared to last year’s piles of snow and freezing temperatures. I took a long walk and when I entered my apartment lobby I was enchanted by the vase of flowers — they are changed every week. I took out my iPhone and snapped a photo. Of course, if I lived in the ‘burbs the image would be of a flower bed in my back yard. But this bouquet is inspiration enough for me.
So tip number 21: blog about something that makes you happy.