Archive for Crisis Communications
As you’ve no doubt read, the individual who admittedly leaked government secrets about the National Security Agency’s data-collecting programs was an employee of consulting firm Booz Allen. To make matters worse, this flash appeared late Monday afternoon, June 10th, for the Twitter hashtag @boozallen.
Coke has done it again – tampered with its brand by changing the color of it famous red cans to white for a holiday promotion with the World Wildlife Fund.
The promotion was to raise funds to bring awareness to the plight of polar bears, an endangered species. It caused a huge kerfuffle among consumers.
Many confused the holiday Coke can with the silver Diet Coke can — horrors. Coke was forced to recall more than a billion of the white cans and restock their shelves with the familiar red ones. Read More→
[tweetmeme]The creative director from an agency I worked for used to say, “There are no little ideas or big ideas, only powerful ideas.” I wrote in a post last week that the Journal Register Company was saved from extinction by powerful ideas – from its own employees.
Key was that each team member of the IdeaLab had a specific assignment. Telling someone to “make the business better” is too fuzzy. While some tasks may seem small (but powerful), they all added up to a plan that saved the company. Now that’s real power – in the hands of the new community of employees that includes the CEO.
Here is the link to The Ben Franklin Project – a Bold New Experiment that lists the discrete task of each employee. No doubt more have been added since that post.
Does your company have a similar kind of program? Would love if you shared how it works by commenting below.