Archive for Customer Engagement
Marketing Taking Over Social Media Function in Inc. 500
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Nora Barnes, Ph.D.
An interview with Dr. Nora Ganim Barnes, a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. The Center recently released its 6th Annual Benchmark Study of the Inc. 500
Based on your Inc. 500 study what are you finding that’s changing in social media?
It appears that the Inc. 500 are settling in and getting comfortable with their social media efforts. They are looking for tools that help move their companies forward and are considering social media measurement, ROI and future investments in these new communications strategies. Read More→
Would You Pay $5 million for a Headline?
Posted by: | CommentsOf course not. But the headline got your attention, which is what headlines are supposed to do. But get the headline wrong, and you’ve lost an opportunity to gain a new reader or customer.
Your Grabber
Your headline is your grabber, but it doesn’t work for a new hair salon in my neighborhood. Here is a sign outside the shop advertising “Blow Dry $50″ that is designed to lure in customers.
But the headline is all wrong. Read More→
Use Mobile Technology to Engage Your Customers, or Bye-Bye
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Stanna Johnson
Anyone who came of age in the late 1980s and early 1990s can remember the time when bulky cellular phones only existed in the upper echelons of society, and computers were box-shaped, white, and played games like Oregon Trail and Minesweeper.
Nobody could have predicted the explosion of digital devices today. There are even watches with Internet connectivity. The cell phones, tablets and laptops used for mobile web browsing are incredibly sleek, lightweight and compact.
Some 5.2 billion people own mobile devices with access to the Internet. So, if you aren’t using mobile technology you are missing an opportunity to engage and sell to your target audiences. Read More→
7 Content Marketing Habits to Kick In 2013
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Emma J. Fox
A majority of marketers are adopting content marketing strategies, but not all of them are doing it right. Content marketing is creating and distributing valuable content to engage your target audiences. It isn’t advertising.
According to research released by Marketing Profs and Content Marketing Institute, 91% and 86% marketers use the strategy for B2C and B2B respectively.
Content marketing isn’t just about posting a few blogs to your site once in a while. It involves strategizing and planning for SEO, engaging your audience and trusting that they will share your content to drive traffic to your sales funnel.
Before you start writing decide how the content will be created and distributed. Here is a suggested checklist: Read More→
