Archive for Customer Engagement
Of course not. But the headline got your attention, which is what headlines are supposed to do. But get the headline wrong, and you’ve lost an opportunity to gain a new reader or customer.
Your headline is your grabber, but it doesn’t work for a new hair salon in my neighborhood. Here is a sign outside the shop advertising “Blow Dry $50″ that is designed to lure in customers.
But the headline is all wrong. Read More→