Blog and Web Copy

Blogs can be the centerpiece of your social media program. I can write the content for your blog and freshen the copy on your website.
Read more here

Employee Engagement

I can write communications policies, newsletters, letters and feedback programs for your employee engagement programs.
Read more here

Branding

Let me help you to sharpen your brand communications to reflect the essence of your company’s value proposition.
Read more here

Archive for Employee Engagement

Another good tip from a CEO interviewed in The New York Times “Corner Office.”  It falls under the category of not just delivering the bad news – when something is going right in the company, be generous with praise for employees.

Omar Hamoui, founder and CEO of AdMob, a mobile advertising network, understands the value of making himself available to the people in his company.  Every six weeks or so he moves his desk to another part of the company that he has not heard much from recently. Read More→

Categories : CEO, Employee Engagement
Comments (0)

Is she checking the want ads again?

I was rather shocked the other day to receive my daily BNET newsletter carrying an article by Penelope Trunk entitled “Why Job Hoppers Make the Best Employees.”  As of this writing the article had generated 127 comments ranging from huzzas to hisses.  I didn’t comment but belong to the latter category.  Here are her five points, which she describes in more detail in her article

  1. Job hoppers have more intellectually rewarding careers
  2. Job hoppers have more stable careers
  3. Job hoppers are higher performers
  4. Job hoppers are more loyal
  5. Job hoppers are more emotionally mature

To summarize her thesis, because they change jobs so frequently, job hoppers are challenged to a new learning curve at each company where they work and it makes her certain that job hoppers “know more.”  People who work for lots of companies have a larger network than people who stay in one place for long periods of time, which is why she’s convinced that “job-hopping creates stability.”  Are you getting the message, or are your eyebrows beginning to arch?

According to Ms. Trunk,  “job hoppers are always looking to do really well at work, if for no other reason than it helps them get their next job.”  In other words it looks good on their resume. This seems like a new high (low?) in cynical thinking.   Also, she states, “job hoppers want to bond with their co-workers so they can all help each other get jobs later on.”  This is after her point number 4, that job hoppers are more loyal.  Huh?

And, finally, job hoppers are more emotionally mature, because they know when to quit – even if it’s after only two weeks in a job they hate.  OK, a little bit of truth to that, the part about quitting as soon as you know you’re a square peg in a round hole.

Not Everyone Likes Job Hopping

But I’ve re-read the article a couple of more times and no where do I see anything that says many people don’t like job hopping. They don’t job hop over any burning desire to leave their companies for new and exciting adventures.  They leave because they were fired or laid off.  I wonder if she spoke to any people on the unemployment lines in her town to see how happy they were to be moving on to their next company – if they ever find a job.

Job-hopping can be emotionally wrenching.  Even if you leave your former employer voluntarily, you can’t be sure the next job will be stimulating, energizing and filled with learning opportunities.  It could just be another dud.  Then what; start the search all over again?  Think this is easy?

And who are the people hiring these go-getters who can’t wait to jump to their next jobs?  Why, they are the grey beards, the “lifers” who have risen to positions of authority where they get to say who gets hired and who gets fired.  And, as she points out, a lot of them are old guard and are suspicious of someone who’s had five jobs in five years.

Many companies engage their employees

The idea that you can become stale at a company after two years isn’t a universal truth.  Many companies purposely rotate their employees through different departments to enhance their learning and to keep them engaged and energized about the company.  They are the company’s future.  My brother was a 34-year “lifer” at the company he retired from and he loved every minute he was there.  He rose through the ranks from junior accountant to CFO.  What’s so bad about that?   Why is it laughable to have a retirement party for someone and give him a gold watch?

I’m a person who has made a lot of moves, not all entirely because I wanted to.  I’m in an industry – marketing and communications – that is known for volatility.  I learned how to move on, but the idea that I was planning my escape the minute I sat down at my new desk never occurred to me.  For me, at least, it wasn’t possible to give everything I had to my company if my eye was always on the want ads.

Here is my advice to people starting out:  delete the words “job hopper” from your vocabulary.  It’s toxic to most employers.  Sure, have a plan for your career, but be prepared for course corrections.  Have you noticed how everything seems to change by the minute?  Remember My Space?  Or Gateway computers?  Or Netscape?  They were the rage for about five minutes and faded.  Be happy if you’re in a company that recognizes and rewards you and is willing to invest in your future there.  You’ll have plenty of opportunity for learning and bonding and advancement right where you are.

Staying someplace for 20 years means you’ll be calling the shots one day.

I hate to say I told you so – but the job market is definitely on the uptick and employers who didn’t engage and invest in their employees are worrying about it.  No, not about having too many resumes to wade through.  Au contraire, an article in this past Sunday’s New York Times, confirmed my prediction eight months ago in “Advice for Employers on Labor Day: Keep up the Employee Communications” that companies investing in their employees and communicating with them regularly will be best positioned to grow once the recession abates. Read More→

Categories : Employee Engagement
Comments (0)

The buck stops with the CEO when it comes to employee engagement.  This is especially true when it comes to trust and believability.  For internal communications to be meaningful, it is important for the CEO and his executive team to lead by example: “Don’t just do as I say, do as I behave.”  Most employees are craving leadership – they want champions they can trust to lead them in new directions. Read More→

Contact Us Today

Jeannette Paladino * Write Speak Sell * Contact Jeannette * Tel: 212-308-4364 *
©Copyright 2010: All Rights Reserved