Archive for Employee Engagement
6 Steps to Empower Your Employees as Brand Ambassadors
Posted by: | CommentsEmployees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day. With the encouragement and trust of senior management, employees can become your company’s most important and loyal brand ambassadors.
Engage Your Employees
Below is a presentation (slightly revised) that I presented at a recent HR.com webinar on Social Media and Employee Communications. My presentation entitled “Empowering Employees as Brand Ambassadors” included:
- The steps your company can take to develop a corps of brand advocates – from identifying ambassadors, training them, developing a pilot program, and then launching your advocates on social media.
- How companies like IBM, Zappos, and Comcast are engaging their employees to burnish their brands and sell more products and services.
- How to develop a social media policy that works for your company.
If you would like a larger view, you can see the presentation on SlideShare.
Empowering Employees as Brand Ambassadors on Social Media
Posted by: | CommentsThere is still time to register for the free Social Media webinar being sponsored by HR.com. My talk, “Empower Employees as Brand Ambassadors on Social Media to Promote Your Products, Services and Brand” will take place on Friday, March 2, from 12:30 – 1:30 p.m. ET. Here is my “booth” at the webinar. So clever (that is not me in the photo). HR.com is a free membership site. Once you’re in you can also download my slides. Hope you can join the conversation.
Write Speak Sell booth
Social Media for the Human Resources Professional
Posted by: | CommentsCorporate HR departments can’t ignore social media and its impact on employees. Employees are on social media so how do you manage their participation?
HR.com, the largest social network and online community of HR executives, with 194,000 members, is holding a free webinar entitled Social Media and Employee Communications with two days of speakers on March 1st and 2nd.
As the webinar copy states, “powerful enough to fuel revolutions, the tools of social media can connect and enable employees to new levels of communication that enable productivity and alignment with business results.”
Empowering Employees As Brand Ambassadors
As my regular readers know, I’m a big supporter of organizations that engage their employees to serve as brand ambassadors for their companies. So, I will be one of the speakers. Here is a link to my talk at 12:30 on Friday, March 2nd. Read More→
Make Employees Happy by Nurturing Their Social Networks
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Nurture employees social networks
When the prestigious Harvard Business Review devotes most of an issue to happiness, you know that happiness is a serious topic. The magazine cover is entitled “The Value of Happiness: How Employee Well-Being Drives Profits.”
I particularly enjoyed the interview of Harvard psychology professor Daniel Gilbert in an article entitled The Science Behind the Smile. He’s the author of the international best seller Stumbling on Happiness. The study of happiness has devolved into a science whereby you can measure a person’s happiness at a moment in time. Science is in. Intuition about someone’s happiness is out.
What Makes Employees Happy?
Dr. Gilbert is quite clear about what makes employees happy. He says that people are happiest when they are appropriately challenged, “when they’re trying to achieve goals that are difficult but not out of reach.” He adds, “Challenge and threat are not the same thing. People blossom when challenged and wither when threatened.”
When threatened, an employee will get the work done, he says, but thereafter do his best to undermine you, will feel no loyalty to the organization and never do more than he must. But employees will flourish when rewarded, based on a century of psychologists studying reward and punishment. Read More→
