Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the content for your blog or website to grab more visitors, as well as add more sizzle to your LinkedIn, Twitter and Facebook posts to boost your rankings.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

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Archive for Employee Engagement

Do you ever wonder if all the work you’re putting in is making a difference? I know I do. We envy the “stars” in our professions. But they got to where they are with a succession of small wins that add up to major progress and their huge success.

In her book, The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, co-author and Harvard professor Teresa Amabile describes how even small, incremental wins can have a major positive influence on what she terms an employee’s “inner work life.”

Finding Meaningful Work

Perceptions, emotions and motivations influence inner work life, but the single most important factor “is simply making progress on work they find meaningful.” Even the most trivial wins can affect performance. On the flip side, a trivial negative experience can have two to three times the impact as a positive experience. Read More→

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"Altimeter's Jeremiah Owyang via CrunchBase"

Altimeter's Jeremiah Owyang via CrunchBase

More employees of small companies are advocating for their companies on social networks than their much larger competitors.

That’s what the Altimeter Group found in its recent survey of 140 companies. By ratio, smaller companies in the 1-5k range had one 1 out of 195 employees publishing compared to 1 out of 356 in companies with 100k or more employees (see graph below).

More flexibility, less red tape

More flexibility, less red tape, and evolving cultures may be among the reasons.

As I wrote in a post 7 Steps to Making Your Employees Brand Ambassadors, the internet allows companies to empower their employees to promote the company and its products. Small companies can’t compete with the monster advertising and social media budgets of their biggest competitors. But small companies can enlist an army of their own employees to go viral with positive comments on social networks.

I’m glad to see this happening and as the company’s web strategist, Jeremiah Owyang, said in announcing the survey results, “Over time, expect all ratios to drop, as a prolific next generation rises into senior roles. We’ll be measuring this periodically, but for now, I would assert that more employees will be using the official accounts over time, as the younger generation learns their way around the business, climbs up the ladder, and is granted ability to publish.”

The director of operations for Gunwel Associates, a boutique tax and bookkeeping firm with only four employees, wrote a post earlier this year, describing how his firm is building customer loyalty and attracting new customers through the activity of its employees on social media. As Christopher Sheehan wrote, “If you’re not connected then you must get connected…becoming active in social media can and will grow your business as well as build client loyalty. We’ve seen it happen.”

So let your employees publish, you big companies out there. Small firms are nipping at your heels!

"Altimeter research on employees on social networks"

Altimeter research on employees on social networks

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That’s the conclusion of a new report Civility in America 2011.  The 2011 online survey* was conducted in May among 1,000 American adults to assess attitudes towards civility online, in the workforce, in the classroom and in politics.

I was particularly struck by the statistics on workplace civility: 65% of the respondents blame corporate leadership for making the workplace more uncivil.

More than 70% of Americans consider political campaigns, pop culture, the media, government and the music industry hubs of incivility. Not surprisingly, Congressional Democrats, Congressional Republicans and Tea Party supporters are all viewed as more uncivil than civil.

According to the study, “while more than one-third (39%) expected things to turn less civil when surveyed in 2010, now more than one out of two Americans — 55% — expect a lack of civility to become the norm. Only nine percent in this year’s survey expect civility to get better compared to 26% who expected some relief last year. Incivility seems to be here to stay.”

Workplace Incivility Hurts Sales

Approximately seven in 10 Americans (69%) have either stopped buying from a company or have re-evaluated their opinions of a company because someone from that company was uncivil in their interaction, says the study.  Not good for sales or a company’s brand. In another disturbing finding, over four in 10 Americans — 43% — have experienced incivility at work.

Respondents blame workplace leadership and other employees for the growing incivility problem. As I wrote in an earlier post, Treating Fired Employees Like Criminals, losing a job can be devastating. But when companies mistreat employees they are letting go, it poisons the workplace and, now we learn, can add to incivility.

With the 2012 Presidential campaign heating up, I guess we need to be resigned to even more incivility as the battle lines are drawn by politicians and we’re subjected to mud slinging in commercials. How sad.

*Study sponsored by Weber Shandwick and Powell Tate and conducted by KRC Research 

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A company can make the best products, but if customer service is bad, there goes the company’s reputation – and sales. I was reminded of this the other day when doing a few errands.

Service with a Smile From TD Bank

"TD Bank's Penny Arcade"

TD Bank's Penny Arcade

I started at TD Bank, well known for its “Penny Arcade.” It’s an automatic coin counting machine in each branch that saves you the trouble of rolling all your coins. I save all my change in a plastic container and when it’s full I bring it to the bank – it’s usually around $100 (today it was $105.35) and treat it as sort of a present to myself.

Immediately on entering the branch on Third Avenue, a receptionist greeted me with a smile and asked, “Can I help you today?” She offered to help deposit the coins and then asked if I would like to open an account.

After the machine issued a receipt, I brought it to a teller who welcomed me and asked how I wanted my money. That was a nice touch – so I said in $20 bills. Then she also asked me to open an account. Not this time, but maybe next time? I left as a happy non-customer.

Too Busy for a Greeting at Ethan Allen

I walked a couple of blocks and entered the Ethan Allen store where I had bought an ottoman, which needs a minor repair. Two people at the reception desk. No greeting. Just bored expressions. Finally I told them what I wanted and one of them said in an unfriendly tone of voice, “we don’t do that here – you have to call customer service.”

Then she went back to reading messages on her iPhone while her colleague looked up the phone number and handed it to me on a slip of paper. I thanked them and said goodbye. No response. I like Ethan Allen products, but this kind of service doesn’t make me feel good about the brand.

A Helping Hand at Bloomingdale’s

"Bloomingdale's little brown bag"

Bloomingdale's little brown bag

My last stop was Bloomingdale’s to shop for a housewarming gift. As I wandered around the gift department seeking inspiration, a sales person came up to me with a big smile and asked if I needed help. Score a point. I found a very nice tray, a pitcher and some bowls and as I struggled to carry them, she immediately took them from me and brought them to the cash register while I continued to look. Two points.

I was happy with my choices, so she rang up the sale and packed them up. I left with a good feeling about Bloomingdale’s. (I also love the yogurt at the store’s 40 Carrots restaurant).

Burnish Your Brand

Companies spend millions of dollars on advertising campaigns to build their brands. But often the first contact a customer has is with a receptionist or a sales person. These employees need to be trained in proper customer service. Don’t think of this as just another below-the-line expense. Consider it an investment in your brand, which is your most precious asset.

 

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