Archive for Employee Engagement
Giants Win Super Bowl of Social Media and Team Leadership
Posted by: | CommentsHurray, my hometown New York Giants won the Super Bowl. Yet another fourth quarter comeback for the Big Blue. They also won big with a record-breaking number of mentions on Twitter and Facebook.
The team’s owners scored big time with the leadership and enduring commitment to a philosophy that produces winners. It’s a lesson that other CEOs could emulate that I’ll discuss later in this post.
Super Bowl Site Traffic
Twitter tweeted that in the final three minutes of the Super Bowl there were an average of 10,000 tweets per second. That is mind-boggling, really – 10,000 x 60 x 3 = 1.8 million tweets.
The Washington Post reported that sports fans sent about 11.5 million comments during last night’s game over social media networks (quoting All Things Digital), about six times higher than last year’s game. The Giants were interacting with fans on Twitter and Facebook before, during and after the game. Read More→
Employee Engagement = Improved Financial Performance
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A highly engaged workforce translates into improved financial performance for companies. You’d expect that, wouldn’t you? Yet many companies with command and control structures still don’t get it.
Because jobs are scarce now, senior management of these laggards don’t feel the need to engage with employees to reach the shared goal of making the company great. As a result, according to an Aon Hewitt study, companies that don’t fit its “Best Employers” category are losing shareholder value.
Smart companies understand, however, that an engaged workforce is a productive workforce. Read More→
Enlisting Employees as Brand Ambassadors Can Burnish Your Company’s Reputation
Posted by: | CommentsSlowly, but surely, more companies are seeing the wisdom of enlisting their employees as brand ambassadors. I’ve written about this several times, including the post 7 Steps to Making Your Employees Brand Ambassadors.
Employees are eager to help because if their company succeeds and grows, they will too. Employees who are actively engaged on social media as brand advocates help to burnish the company’s brand, they are motivated by being asked to take on the assignment, and customers receive better service.
CommProz.biz has identified 10 companies with outstanding brand ambassador programs. What companies would you add to their list?
The Power of Small Wins in Our Inner Work Lives
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Do you ever wonder if all the work you’re putting in is making a difference? I know I do. We envy the “stars” in our professions. But they got to where they are with a succession of small wins that add up to major progress and their huge success.
In her book, The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, co-author and Harvard professor Teresa Amabile describes how even small, incremental wins can have a major positive influence on what she terms an employee’s “inner work life.”
Finding Meaningful Work
Perceptions, emotions and motivations influence inner work life, but the single most important factor “is simply making progress on work they find meaningful.” Even the most trivial wins can affect performance. On the flip side, a trivial negative experience can have two to three times the impact as a positive experience. Read More→
