Archive for Marketing
To Enhance Your New LinkedIn Profile Add Images, Documents and Files
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Michael Yublosky
LinkedIn added many new features in their roll out of the new personal profiles earlier this year. The social network continues to expand those features.
One terrific new feature is the ability to include “Rich Media” files in certain profile sections. A recently expanded feature includes uploading smaller files — not larger than 100 mg — directly from your computer.
What Are “Rich Media” Files?
Photos or images, presentations, audio files, and videos as well as documents are included in LinkedIn’s definition of Rich Media files. Read More→
Content Management is Just More Jargon
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Have you noticed? The terms “content management” and “content marketing” are all the rage this year.
The Content Management Institute shoots me an email everyday with different posts on the topic, some of which I find quite interesting, and it also offers free seminars on the topic.
What’s the Big Deal?
Copyblogger, considered one of the pre-eminent social media sites on the planet, sells Scribe, a content marketing software program that enables “smarter content creation.” Read More→
Marketing Taking Over Social Media Function in Inc. 500
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Nora Barnes, Ph.D.
An interview with Dr. Nora Ganim Barnes, a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. The Center recently released its 6th Annual Benchmark Study of the Inc. 500
Based on your Inc. 500 study what are you finding that’s changing in social media?
It appears that the Inc. 500 are settling in and getting comfortable with their social media efforts. They are looking for tools that help move their companies forward and are considering social media measurement, ROI and future investments in these new communications strategies. Read More→
Would You Pay $5 million for a Headline?
Posted by: | CommentsOf course not. But the headline got your attention, which is what headlines are supposed to do. But get the headline wrong, and you’ve lost an opportunity to gain a new reader or customer.
Your Grabber
Your headline is your grabber, but it doesn’t work for a new hair salon in my neighborhood. Here is a sign outside the shop advertising “Blow Dry $50″ that is designed to lure in customers.
But the headline is all wrong. Read More→
