Blog and Web Copy

Blogs can be the centerpiece of your social media program. I can write the content for your blog and freshen the copy on your website.
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Employee Engagement

I can write communications policies, newsletters, letters and feedback programs for your employee engagement programs.
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Branding

Let me help you to sharpen your brand communications to reflect the essence of your company’s value proposition.
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Archive for Media

Reporters are more experienced than you are in an interview.  They should be.  They do it for a living.  They know the questions that are likely to make you squirm.

For example, a reporter will often lead you into areas that you would rather not talk about for any number of reasons.  Read More→

Categories : Media
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Whether you are being interviewed by a print, broadcast or online reporter, you should structure your answer in what journalists call the “inverted pyramid” style. That is, you lead with your most important message. For many executives, this is in direct contrast to the way they approach a problem, that is, by gathering the facts and building a case for a proposal or recommendation. Read More→

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When you have the opportunity to be interviewed, you will no doubt have thought about the key messages you want to communicate.  This is important and the right thing to do.  It comes under “being prepared.”  But you also need to know what reporters are looking for in a story and it may not always be what you are interested in talking about.  Read More→

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More than ever before, executives are being called on to represent their organizations in backgrounders, briefings and interviews with reporters from the print, broadcast and online media. These discussions offer an excellent opportunity to tell a positive story about the organization and its products and services. Read More→

Categories : Media
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