Archive for Media
Nov
09
Winning Media Interviews, Part IV: The Fine Art of “Bridging”
Posted by: | CommentsReporters are more experienced than you are in an interview. They should be. They do it for a living. They know the questions that are likely to make you squirm.
For example, a reporter will often lead you into areas that you would rather not talk about for any number of reasons. Read More→
Oct
17
Winning Media Interviews, Part I: Ten Most Common Mistakes in Dealing With the Media
Posted by: | CommentsMore than ever before, executives are being called on to represent their organizations in backgrounders, briefings and interviews with reporters from the print, broadcast and online media. These discussions offer an excellent opportunity to tell a positive story about the organization and its products and services. Read More→



