Archive for SEO
How to Blog for International Audiences
Posted by: | CommentsThe blogosphere is by its very nature a truly global phenomenon. Anyone with an Internet connection can, in theory, access your blog, no matter where they are in the world. But that doesn’t mean they will. To blog for an international audience, you need to make sure your content is appealing and accessible across cultural and linguistic divides.
Target your blog
Christian Arno
On the day The Huffington Post launched its French edition, founder Arianna Huffington said, “While we will be importing the platform, technology, and tools from across the pond, Le Huffington Post will be rooted in French culture and will reflect France’s own unique personality, rich culture, and diversity of voices.”
As with the preceding Canadian and UK versions, the news giant has tailored its French content to appeal to a specific international audience. We can’t all have the resources of Technorati’s current top-rated blog, but we can focus our efforts on markets that are likely to pay dividends.
The exact nature of your blog will help determine where you should start. A blog about soccer will have a wide potential appeal throughout much of the world but may have a more select, niche appeal within the USA. Concentrating on the Major Soccer League (MSL) could help reach that niche audience while in-depth coverage of leagues based in South America or Europe could give you inroads into those markets. Read More→
A Couple of Neat Search Tips Using Google+
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This isn’t going to be an in-depth discussion about Google+. I’ll leave that to the experts. In fact, before my search tips, let me point you to two sources that provide updates on all that’s new on Google+.
HubSpot has published a comprehensive free e-book How to Use Google+ for Business. Just click on the title and you will be able to download the PDF from the home page.
The other is also a lengthy tutorial (slightly more technical) but well worth reading on Blind Five Year Old by AJ Kohn.
My Tips
These are predicated on your being a member of Google+. My good friend Richard Newman at the Newman Group pointed out this new feature when you conduct a search on Google. Read More→
Optimizing Your Title Tag for Search Engines
Posted by: | CommentsThe title tag is the most important element of your blog or website. My blogging coach Bea Fields just recorded a tutorial about optimizing the title tag for her Become a Blogging Maniac course. It’s at the bottom of this post.
Your title tag must contain key words that describe your business. A descriptive, keyword-laden title tag is essential for increasing rankings in search engines.
The title tag appears at the very top of a blog or website and is usually overlooked by visitors — but not by Google or other search engines. Search engines will “bold” (or highlight) those terms in the search results when a user searches for those terms.
Here is a screen shot of the title tag of SEOmoz. I don’t need to tell you what they do. Below the screen shot is the video. Take the 5 minutes or so to view it and learn how to write a powerful title tag.
Related articles
- On-Page Search Engine Optimization Information and Facts (seotacticstoday.wordpress.com)
- Search Engine Optimization – Title and Meta Tags (stepup2success.wordpress.com)
Why Companies Abandon Their Blogs and What To Do About It
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I was in a new business meeting the other day and suggested that starting a company blog had the potential to increase visitors to the company’s website. We all know (don’t we?) that Google rewards dynamic content so posting regularly will eventually boost your rankings.
Why Blogs are Abandoned
The designer I was with said “Oh, no” that won’t work. I couldn’t blame him. He had designed websites and blogs for a number of clients and within a short time the blogs had been abandoned.
It’s a commitment to write a weekly or twice-weekly blog. Who will write the blog – someone inside the company or will we outsource it? What will we write about? Where will our ideas come from?
These are legitimate questions, but I believe it is a lack of will and commitment from top management that is behind the failures.There isn’t a plan in place to keep the blog going and building momentum.
Tips for Bloggers
So, if you, or your company, have abandoned your blog here are some steps to take: Read More→
