Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the copy for your blog or website to grab more visitors, and optimize your LinkedIn, Twitter and Facebook profiles to boost your rankings and attract more valuable connections.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create interactive internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

Whether you are an entrepreneur, a small company or a giant in your industry, your brand promise needs to be crystal clear. I can help sharpen your brand position and shape the key messages that resonate with your target audiences.
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Archive for Social Media

website mobile viewing on a smart phone

Like many former readers of print newspapers and magazines, I now read these publications online. It’s quite satisfying when using my 21” iMac desk computer but increasingly I find myself reading publications on my mobile phone, along with millions of other people.

Even more people are catching the news on tablets, which are actually shrinking in size, too.

Who Started That Rule?

So how about the “rule” that the most important information on any website should be above the fold? Read More→

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Make a good first impression on your social media networks

Your photo?

Are you making a first great impression on your social media networks? The old adage that you don’t get a second chance to make a first impression is true. It’s sad when you go to someone’s account on Twitter, for example, and see a couple of tweets and then nothing. Or there is a big fat egg where the person’s image should be.

Update Your Profiles

Maybe it’s time for you to get your social media networks updated so that you make a great first impression. Read More→

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Categories : Branding, Social Media
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Content management content marketingHave you noticed? The terms “content management” and “content marketing” are all the rage this year.

The Content Management Institute shoots me an email everyday with different posts on the topic, some of which I find quite interesting, and it also offers free seminars on the topic.

What’s the Big Deal?

Copyblogger, considered one of the pre-eminent social media sites on the planet, sells Scribe, a content marketing software program that enables “smarter content creation.” Read More→

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Just a brief update about a new LinkedIn feature that is very Facebook-like because it enables you to engage with your network by mentioning your connections and companies in conversations. It’s called Mentions on LinkedIn.

The neat part is the person or company you mentioned will receive a notification alerting them that they have been mentioned. You can learn more at LinkedIn’s blog. This feature is being rolled-out to English-speaking members first and then globally.

Here is a SlideShare presentation prepared by LinkedIn describing the new feature. LinkedIn owns SlideShare, in case you didn’t know.

Start a Conversation with Mentions on LinkedIn from LinkedIn
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Categories : Social Media
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