Archive for Strategic Communications
How Well Do You Communicate With Yourself?
Posted by: | CommentsThere is much talk and more written about effective business communication with your customers and prospects. But what about how you communicate with yourself?
I began to ponder this question as I sat waiting to be called for a panel on my first day of jury duty. The laptops thoughtfully provided for the jurors were hopelessly slow and outdated. So I had the choice of reading the newspaper, or a paperback or pondering the meaning of life. Finally, time to THINK! Read More→
Thank You Notes Are Not Only a Courtesy, They Can Lead to New Business
Posted by: | Comments
Today’s guest columnist, Andrea Nierenberg, discusses the importance of the personal note in business. This often-overlooked practice can make you stand out from the competition and nurture important business relationships at a time when electronic communication has become ubiquitous. The article is adapted from her monthly newsletter.
One of the easiest and most effective ways to stay in touch is with the power of the personal note with a “thank you” to a business associate. In research I’ve conducted, I ask the question, “How many of you send out personal notes?” I also ask, “How many of you receive personal notes or cards from clients or business associates?” The response indicates that few people take this practice seriously. As a follow up, I ask, “Has anyone received notes of appreciation, and how does that make you feel?” I trust you know the answer to this last question.
Here are eight opportunities to send a “thank you,” and when and how to do it effectively: Read More→
What the heck is a brand anyway?
Posted by: | CommentsI’ve read a flotilla of articles and blogs about the importance of having a personal brand, and how key it is for companies to have a positioning that excites their target markets. Yet, I haven’t read anything to my satisfaction that clarifies in simple language all the terms that are bandied about.
The word “brand” has come to have many definitions. The key is that when you are working on your brand it is important to use a common vocabulary so that you and your colleagues are communicating in the same language. Read More→
How Obama’s Story Telling May Shift the Conversation on Health Care
Posted by: | CommentsThe debate on health care has reached a fever pitch with both sides — those for and against it – dug in for the fight. Until now, President Obama, the most cerebral of presidents, has used the logic of his argument to try to communicate to the American people the details of his health plan. But it hasn’t been working. Read More→
