Archive for Writing
I wrote a version of the following post several years ago when I heard a professor at the prestigious Journalism School of Columbia University say he didn’t know what journalism would look like in five years. Fast forward to the present.
The professor’s — and my predictions — about the future of journalism and the role of the publicist are coming true. Read More→
The Content Management Institute shoots me an email everyday with different posts on the topic, some of which I find quite interesting, and it also offers free seminars on the topic.
What’s the Big Deal?
Like many bloggers, I accept guest posts. But I can understand why Google recently stirred up such a brouhaha regarding its policy about guest posts when I read the inquiries from bloggers who would like to submit an article to Write Speak Sell.
I will share several of these pitches below but first you might be interested in Google’s own take on guest posting in this recent video from the official Google blog.
Essentially, Google will frown on guest posts that are “spammy” with too many links to low-value sites. But most of all — and this relates to all website content — Google will punish poorly written posts. Read More→
A majority of marketers are adopting content marketing strategies, but not all of them are doing it right. Content marketing is creating and distributing valuable content to engage your target audiences. It isn’t advertising.
According to research released by Marketing Profs and Content Marketing Institute, 91% and 86% marketers use the strategy for B2C and B2B respectively.
Content marketing isn’t just about posting a few blogs to your site once in a while. It involves strategizing and planning for SEO, engaging your audience and trusting that they will share your content to drive traffic to your sales funnel.
Before you start writing decide how the content will be created and distributed. Here is a suggested checklist: Read More→