Employees Can Become Brand Ambassadors; Learn How in a Free Webinar

As I’ve written before, internal social networking is growing like wildfire. But not nearly enough companies are leveraging their employees’ love affair with external social media sites like Twitter, Facebook and LinkedIn to communicate with customers. I will be describing how they can in a webinar on August 19 at 1 pm. EDT with my colleague Amy Dean.  For a more detailed description and to register for this free one-hour program click on this link FreeWebinarWednesdays.

We will be discussing our concept of “Inside Out Public Relations,” how companies can use employees as brand advocates online to reach their customers and other constituents.  A simple 7-step strategic plan can lead to empowered employees speaking out on their company’s behalf.  Amy will also describe a case study in which she helped an IT consultant use Twitter to become a one-man marketing magnet for CIOs and a go-to source for trade media and conference organizers.

To learn how IBM trusts its employees to use social media wisely, tune in to the video on the landing page of this site.  Along with IBM, it’s time to join companies like Dell, Southwest Airlines, Zappos and Intel and turn public relations inside out!