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Jul

Fortune 100 CEOs are Social Media Slackers, Says New Study

By Jeannette Paladino • Leave a comment

The website UberCEO (All Things CEO) conducted a study last month that we just discovered. The study of the Fortune 2009 list of the top 100 CEOs found:

Only two CEOs have Twitter accounts.
13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
81% of CEOs don’t have a personal Facebook page.
Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
Not one Fortune 100 CEO has a blog.

This slide show will give you the details of the study. Pretty shocking how little engagement the top CEOs have in social media.

Fortune 100 CEOs and Social Media

View more documents from Sharon Barclay.

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Categories : CEO, Communications Strategy

Comments

Maria says:

July 29, 2009 at 7:53 pm

Do you think this is more of a statement about the CEO’s effectiveness or the value and effectiveness of social media? Does a CEO of a Fortune 100 company really need a blog?

This reminds me of another media training story — the Citigate tale about one of our consulting firm clients, which had conducted a study about how tech-savvy CEOs were or weren’t. The consultant, thinking he was “off the record”, said to the reporter, “Most CEO’s don’t know where the on/off switch is for their computer.” That ended up as the article lead, much to the consultant’s chagrin, as CEOs were key to his client base.

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About Jeannette

Social media writer and blogger helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media. Visit my Work With Me page for specific ideas about how I can help you to incorporate social media into your marketing plan to reach your customers, employees and other target audiences.

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