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[tweetmeme] I regularly receive invitations to join the network of other LinkedIn members.
Today I received this compelling invitation:
Good evening Jeannette, we are both members of NYEBN. I viewed your profile and based on your experience and expertise, I feel you would make a great connection. Please let me know if there is anything that I can help with.
Would you mind connecting?
All the best,
I was intrigued and went into his profile and, indeed, our companies and services are highly complimentary and he’s someone I’d like to know better, so I accepted his invitation. We both live in New York so I’ll be in touch to explore how our mutual interests might lead to collaborating on business or referrals to other people.
I am not a LION, or open networker on LinkedIn. Those are members who are open to connecting with anyone who extends an invitation. The original premise of LinkedIn was to connect with people you know, but that restriction loosened over time. So most members are agreeable to linking with people when it makes sense – and when the invitation is personalized.
How NOT to Write an Invitation
I don’t respond well – and most people don’t – to the default LinkedIn invitation:
I’d like to add you to my professional network on LinkedIn.
- Joe Blow
Many members delete these invitations because they are not personalized. The canned invitation seems spamm-y and shows no interest in me as a fellow professional. Who says I want to join your network?
Give me a reason, like Al did. Notice that he offered to help me – and didn’t ask me for anything in return.
So, the next time you want to connect with someone new on LinkedIn, take the time to craft a personalized invitation. It’s only polite and will lead to better results and stronger connections.
Social media writer and blogger helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media. Visit my Work With Me page for specific ideas about how I can help you to incorporate social media into your marketing plan to reach your customers, employees and other target audiences.