Klout Announces New Scoring Model
By • Leave a commentIn my previous post about having more clout with Klout, I decried the skimpiness of their scoring model. Well, Klout has just announced a new scoring algorithm.
You can click on the link for more details but here is the paragraph that stood out to me:
More Data, More Often
We have increased the number of social media signals we analyze from less than 100 to more than 400. We have also increased the number of data points we analyze on a daily basis from 1 billion to 12 billion. All of this additional data helps us deliver a more accurate Score for everyone on Klout.
For further analysis of what this means to you, here is commentary from MediaBistro’s All Twitter newsletter and here is Mashable’s take on the new scoring system.
My own Klout score went from 36 to a respectable 51. I’m not sure this is attributable to the new scoring metrics or because I was reconnected to LinkedIn (link had been broken) and my Facebook business page.
Take a look at your Klout score? Did it go up?
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I had heard about the changes. Here is what I noticed. My score was in a free fall. This didn’t make any sense to me because I had amped up my SM activity. Then it increased my 15 points in a matter of seconds. It will be interesting to see what the next improvements will do. I believe my score could be a wild card for a while. It certainly will be interesting to watch.
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Susan — Can’t figure that one out.You may have checked just as they were making the switch to the new algorithm. I think all our scores are wild cards!
Hadn’t heard of the update but see that my score got a bump by about 10 points. Interestingly, they’ve recalibrated your whole history, so my past month of scores shows up in the new scale, not the old. Assume since everyone’s went up, that it doesn’t change your position “on the curve.”
A couple of things Klout seems to still be missing. If you write articles that are published in various media on the web and people retweet, recommend on Facebook, or comment, I don’t think that counts on your score. Or if you regularly comment on websites or blogs and get likes and responses to those comments, it doesn’t seem those are counted toward your score either.
Rob — glad you got a nice bump in your score. I don’t pretend to know all the things Klout measures, but I do believe that retweets count, as well as Facebook comments. Retweets definitely show that you have social influence because someone has been influenced to share your content with his/her followers.
So I wonder did YOU Ms. Jeannette influence things? My score dropped on their earlier this year do-over, and with this new model I went up 15 points. But then they show that in the past 30 days, my score increased 3 points. It all makes me wonder truthfully!
Thanks Jeannette.
Beats, me, Pat. Still a mystery. I just peeked at my score again today. 51 and holding. I’m not going to look every day. Why torture myself!?
Thanks for introducing me to Klout – I clearly need to check it out in the hopes that my undoubtably low score will help me to see what areas I need to improve in.
A.K. — Klout says that 20 is the average score of most people on social media so don’t be discouraged if you start with a low score. It will improve as you become more active.
Thanks for sharing that information Jeannette. My score also increased to 50. But regardless of that I believe their way of measuring doesn’t show who is influential online (am not talking about me). We all now have between 50-60.
One spammer that has been “stalking me” showed up in their list and he has 49. Have removed him from all social media networks because of all his spam. But Klout disregards that he is a spammer.
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Catarina — scary about having a stalker online, but I think it’s that unusual. It would be ironic if Klout gave him credit for creating so many “connections.”
Jeannette, Klout does give him credit for spamming people. In other words Klout has no Clout. People like him should not be rewarded for their spam – but Klout rewards them. It really says a lot about their system, doesn’t it.
Catarina recently posted..Do you drive leadership through ambidexterity?