The official LinkedIn blog reported last week that this social media networking site had reached 300 million members. You may not know that LinkedIn was the very first social network – founded in 2003. Facebook followed in 2004, Twitter in 2006 and that latecomer, Google+ in 2011.
How Times Have Changed
LinkedIn doesn’t come close to Facebook’s 1 billion+ users, but it is just as powerful in servicing its niche of “professional” members. LinkedIn, in my view, is the go-to network for making business connections that can lead to new business. Hands-down, it is the most important network for matching job openings to job candidates.
Groups are at the heart of the LinkedIn experience. These are the places where so many important discussions are happening among members of like interests. I’ve personally engaged in many very useful conversations and learned from differing points of view.
Almost five years ago, when I was new to blogging, I joined the WordPress group and found many members willing to answer my questions and share their knowledge. One of them, John Sawyer, was so helpful that I retained him as my webmaster, a role he still fills for me. I’ve referred other clients to him. That’s the power of LinkedIn.
My LinkedIn connections have enriched my life and business. I’m in regular contact with bloggers in the U.S., U.K., Sweden, Switzerland, and Australia, to name but a few countries. They’ve become friends and always willing to offer help online and offline.
The Infographic below compares LinkedIn today to five years ago. Several key statistics:
- Men still outnumber female members but it’s more evenly balanced – 56% to 44%.
- In 2014 more than 50% of users will access LinkedIn via mobile devices (by the way, have you optimized your site for mobile viewing?)
- This surprised me, but Information Technology and Services still claims the most users on LinkedIn. Another surprise is that five years ago Marketing and Advertising were in the top five industries and dropped off the list this year. That’s my field so I wonder why.
Here’s the Infographic. After reading it, please scroll down to the bottom of the post where I have a few questions for you.
What is the primary purpose you use LinkedIn? Is LinkedIn your primary social media network and, if not, which network is? Have you gotten business from LinkedIn or made connections that might lead to new business? What is the greatest value you gain from LinkedIn? Would welcome your comments.