Optimizing Your Title Tag for Search Engines
By • Leave a commentThe title tag is the most important element of your blog or website. My blogging coach Bea Fields just recorded a tutorial about optimizing the title tag for her Become a Blogging Maniac course. It’s at the bottom of this post.
Your title tag must contain key words that describe your business. A descriptive, keyword-laden title tag is essential for increasing rankings in search engines.
The title tag appears at the very top of a blog or website and is usually overlooked by visitors — but not by Google or other search engines. Search engines will “bold” (or highlight) those terms in the search results when a user searches for those terms.
Here is a screen shot of the title tag of SEOmoz. I don’t need to tell you what they do. Below the screen shot is the video. Take the 5 minutes or so to view it and learn how to write a powerful title tag.
Related articles
- On-Page Search Engine Optimization Information and Facts (seotacticstoday.wordpress.com)
- Search Engine Optimization – Title and Meta Tags (stepup2success.wordpress.com)
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Hi Jeannette:
Yes, these are great tips. Thank goodness we have our coaches to help us do it right! You have Bea and I have Sherryl Perry helping me out and am hoping the new SEO initiatives we have implemented into my writer’s blog will help me reach a broader audience.
Doreen Pendgracs recently posted..the launch of my chocolate journey of exploration
Doreen — every little tweak helps SEO. It’s still a mystery how Google evaluates our blogs but if we keep trying to get it right then hopefully we will be rewarded with more traffic!
Very true about the title tag Jeannette and one that can easily be overlooked or as I have seen some just have their brand name. As you said every little bit helps.
Susan Oakes recently posted..Oh No, The Well Is Dry
Susan — Thanks. If you’re McDonald’s or Coca-Cola it’s fine to use your brand name in the title tag because that is likely what people are searching for. But if your company doesn’t have that kind of global recognition then it’s necessary to use key words relating to your services that people are searching.
Each title tag on each web page of your site should be unique. When several pages have the identical tag Google does not rank those pages well, it assumes those pages aren’t significant or important. Do not simply list all the keywords in your title other wise search engines can suspect that as spamming. You should not use your keyword more then twice in your title. It’s always a best practice to maintain the keyword density of your title. Like all other areas of your onsite SEO, using too many keywords and using them too heavily will have a negative affect on the results that you end up seeing.
Thanks for this important advice. Keyword stuffing is definitely a no-no. Google will punish you if you do it.
That’s correct Jeannette, Google consider that as spam. I remember those days when I am still a newbie blogger, my blog was penalized because of keyword stuffing. I think that’s ok, I’ve learn from my mistakes.
~Ashley