Blog and Web Copy

Blogs can be the centerpiece of your social media program. I can write the content for your blog and freshen the copy on your website.
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Employee Engagement

Let me write communications policies, newsletters, letters and feedback programs for your employee engagement programs.
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Branding

I can help you to sharpen your brand communications to reflect the essence of your company’s value proposition.
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With a nod to the phrase attributed to the manager of boxer Max Schmeling who clearly out-boxed Jack Sharkey in 1932 but lost the heavyweight title, was golfer Dustin Johnson robbed of chance to win the PGA Championship on Sunday on a course studded with more than 1,000 bunkers?

If you didn’t watch, Johnson was leading until the 18th hole, when he lost a shot but gained a chance for a 3-way playoff for the championship.  Not to be.  Officials told him that he had grounded his club in a bunker, which is not allowed.  As the stunned TV commentators stated, the area certainly didn’t look like a bunker – it was tiny piece of earth trampled for four days by spectators.  Instead of… Read more

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I’ve been thinking that I should establish guidelines for guest posts on my blog, and have been tooling around the web and reading the guidelines of other folks who accept guest blogs.  I wrote about this earlier and said I’d be drawing up a list of guidelines, so here they are.

It’s not that I’m such a big shot that people are clamoring to write for me and I’m holding them off with a stick.  No, it’s more that I want to avoid miscommunications or hurt feelings when I receive a guest post (which I most likely have requested) and it’s not quite right for my blog.

These are not engraved in stone, so I’d appreciate your suggestions.  Here goes:

  1. The post needs

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This is exactly the right time for you to step forward; it’s not a moment too soon or a moment too late.  So what are you waiting for?

Waiting is a national pastime. We wait for the mood to strike us, we wait for the weather to change, we wait for someone to strike up the band and give us our cue to start singing.

Some of us are waiting for them to get about us. You know, about how good we are. They should recognize us and promote us and celebrate us. They should discover us. But that’s not how it works.

Here’s how it works: People don’t get it about us until we get it about ourselves. Until we step… Read more

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Not according to author Geoffrey James, in an article for BNET.  Commenting on a story in Selling Power magazine, James says  “I’ve been around sales and marketing teams for decades and, in my observation, most SVPs and CSOs inside large companies are pretty darn useless.  In big firms, the real work of sales management almost always takes place in the trenches, among the regional sales managers and channel sales managers who actually work with reps on a day to day basis, coaching them, measuring them, and helping them to be successful.”

I’m adding Chief Sales Officers to the growing list of titles with Chief in front of them.  I wrote about this in a blog post earlier this week.  If you don’t mind,… Read more

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