About
A couple of years ago I had a life changing experience. I took a blogging course. I didn’t know at the time that it would lead to my passion for social media.
Now I’m helping companies to leverage social media to burnish their brands, increase their revenue, and engage their employees as brand advocates. I can help you to incorporate social media into your marketing plan to strategically reach customers, employees and other target audiences. Want to write a blog and/or have a more powerful presence on LinkedIn, Twitter and Facebook? Then maybe we should talk.
At heart, I’m a communicator
I love these new ways of communicating. It’s amazing to me how much has changed. Companies are mounting major marketing campaigns on Facebook. Professionals are connecting on LinkedIn, and companies are tapping into its job board to find great candidates. Twitter is a swift current of breaking news where you can make connections and join discussions.
As a blogger, I believe that a blog provides the opportunity for both large and small organizations to tell their stories – unfiltered by the media or other bloggers who write about their companies, their products and services.
What I do
Visit my Work With Me page for more ideas about how we can work together. But you’re on my About page so you came here to learn more about me.
It’s bragging a little, I know, but I’ve had high-level jobs working for some very big-time companies. I have deep experience in managing PR, advertising, sales promotion, research and training programs for major organizations like Marsh & McLennan and the Commonwealth of Puerto Rico, and agencies including BBDO and Cohn & Wolfe.
I’ve served a ton of clients such as Deloitte Consulting, A.T. Kearney, KPMG, the American Heart Association, the U.S. Mint and other name brands. Now I’m drawing on that experience and applying it to social media and business writing that sells.
What clients say about me
“I would be thrilled and privileged to serve as a reference in whatever way I can, Jeannette. I have the utmost respect for your abilities and have always been appreciative of the consummate professionalism you’ve brought to your work for our firm; it is a better organization due to your efforts for our professionals. And you can use that quote too!”
U.S. Communications Manager, Tax
Big Four firm
“Jeannette was a great thought partner in developing and delivering an innovative keynote presentation at the National Retail Federation: ‘Consumer-Focused Supply Chain.’ She was also highly strategic and creative in developing an overall communications plan to drive further momentum. I continue to seek Jeannette’s advice on the various initiatives that I am undertaking.”
– Meena Mansharamani
Former V.P., A.T. Kearney
There are more testimonials on my Client Raves page.
My blog
My blog offers my points of view on current topics in the news, and how companies are using social media to enhance their brands and build relationships with customers and employees. I try to provoke reader comments.
That’s the purpose of social media –- to engage your clients and prospects. Some blogs I tossed off quickly — the more passionate I am about a subject the easier and quicker it is to put my thoughts in writing. Others were a struggle — writing well is never easy.
Let’s connect
If you’d like to have a conversation, feel free to get in touch through my Contact page or phone: 212-308-4364. Since we’re on the subject of social media here is my Twitter handle @jepaladino. Also, join my networks on LinkedIn or Facebook. If you’d like to receive my blog, just go over to my subscription box at the right and sign up to receive it by email or RSS feed. When you do, you’ll get an ebook describing how to improve your elevator speech to burnish your personal brand.
I look forward to connecting with you.
Sincerely,
Jeannette
