Jeannette Paladino Social Media Bio

Social Media Bio

Memo from Jeannette:

I founded Write Speak Sell to help clients leverage social media to make valuable connections that generate more revenue. I help position and promote a client’s products and services when writing blogs, websites, promotional materials and postings on Facebook, Twitter, LinkedIn and other social media.

Social media marketing

I am prolific blogger and experienced in viral marketing using the major social media networks.

A blog can serve as the centerpiece of a company’s social media strategy. It is “home base,” providing more expansive coverage of a company’s products, services and points of view on important topics. This blog content can be leveraged by populating social media bookmarking sites such as Digg, Reddit and StumbleUpon, and social media communities including LinkedIn, Twitter, Facebook. and Google+.

It’s important for a company to engage its own employees, who are already on social media, as brand advocates for the company. Please see a presentation I co-authored and presented at several venues entitled “Empowering Employees as Brand Ambassadors.”

Blogging and other article writing

I have written and published more than 250 blog posts on Write Speak Sell and written guest blogs for BloombergBusinessweek, Denise Wakeman’s “Build a Better Blog,” and American Express OPEN Forum, among others. I utilize best practices, including search engine optimization and monitoring my traffic with Google Analytics. My blog is sold through Amazon and my HubSpot Website Grade is 98.

Write Speak Sell. See examples of my writing in categories including Blogging, Branding, Communications Strategy, Customer Engagement, Employee Engagement, and Social Media.
Why Small Business Owners Need a Blog. BloombergBusinessweek.
How LinkedIn Changed the Way I Do Business, 7 Ways to Boost Your Blog Traffic Using Social Media, American Express OPEN Forum.
Why Every Small Business Owner Needs a Blog. Denise Wakeman’s Build a Better Blog
The Blogger’s Bulletin. Editor and ongoing contributor.
Personal Branding the Concert Pianist’s Way. What Do You Know About the Brand ‘You’? Recessionwire Magazine (online).
The Social Media Strategist. S.M.A.R.T. News, Social Media in Organizations.
Why Banks Can’t Afford Not to Train Their Employees. Why Community Banks have never had it so good and 10 things they can do to make it even better. Community Bank Consulting.
How to Get Ahead With a Powerful Personal Brand. Primer Magazine (online).

Industry niches

My experience is primarily in services, as an employee or consultant: professional services firms, financial institutions and nonprofits.

Clients I have served

During my career I have counseled clients including JPMorgan Chase, Citibank, Deloitte Consulting, Deloitte & Touche, DTT, KPMG, A.T. Kearney, Latham & Watkins, PricewaterhouseCoopers, Sabre, Inc., American Heart Association, Aging in America, Center for the New American Workforce at Queens College, Women’s Venture Fund and the U.S. Mint.

Companies I have worked for

I was a vice president at Cohn & Wolfe, and as a senior director with Citigate Communications, a global marketing communications firm, I managed the U.S. and U.K. public relations programs for Deloitte Consulting. Previously, as senior vice president of marketing at the Bowery Savings Bank, I managed the bank’s advertising, public relations, direct response, market research and sales promotion programs. I also directed the School of Banking, creating and facilitating management development, selling skills, and technical training programs.

As senior vice president at Marsh & McLennan, the world’s largest insurance brokerage firm, I led corporate communications, including advertising, public relations and sales promotion for the company and its 95 offices. I began my career as a business reporter.

Social media profiles

Twitter. twitter.com@jepaladino
LinkedIn. linkedin.com/in/jeannettepaladino. For four straight weeks I was the Top Influencer in the LinkedIn: HR Resources Group with a discussion on treatment of terminated employees.
Facebook. facebook.com/WriteSpeakSell
Google+. googleplus.com/jeannettepaladino

Honors and Awards

Fellow of the Public Relations Society of America (PRSA) and former president of the New York Chapter.
Board of Directors. Financial Women’s Association of New York.
Board of Directors, American Heart Association, New York City Affiliate.
Matrix Award as PR woman of the year from New York Women in Communications.
PRSA-New York’s John W. Hill Award for outstanding leadership in the practice of public relations and service to PRSA and the public.