Archive for brand
Should Google Tamper With its Brand for the Olympics?
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Have you noticed – how could you miss it – that the familiar Google logo is nowhere to be seen on the search engine’s landing page? Instead, a soft green Google logo, with a sports figure matching the day’s events at the Winter Olympics, has replaced the colorful one that about a billion searchers see each day.
If you’re a sports fan, you may love it. But a lot of people actually hate it (OK, maybe my friend is not representative of the universe). They want the familiar Google. And, remember, not everyone is a sports fan.
But there is a larger issue here: should a company tamper with its brand identity when it is the category leader? Read More→
What the heck is a brand anyway?
Posted by: | CommentsI’ve read a flotilla of articles and blogs about the importance of having a personal brand, and how key it is for companies to have a positioning that excites their target markets. Yet, I haven’t read anything to my satisfaction that clarifies in simple language all the terms that are bandied about.
The word “brand” has come to have many definitions. The key is that when you are working on your brand it is important to use a common vocabulary so that you and your colleagues are communicating in the same language. Read More→
