Archive for communications
The upset by Scott Brown in winning the election in Massachusetts to fill Senator Edward Kennedy’s vacant seat was a real shocker. A Republican in the most Blue state in the nation? But maybe rather than an anomaly, it portends the future.
Communication is a two-way process and the politicians in Washington have proven themselves tone deaf. They didn’t listen. The labels Democrat and Republican have lost their currency.
Voters in America are angry at the direction of the country. Thanks to the Internet and Social Media, they have developed their own communities to exchange ideas and vent. Why weren’t Washington and the politicos tuning in? Read More→
Today’s guest columnist, Andrea Nierenberg, discusses the importance of the personal note in business. This often-overlooked practice can make you stand out from the competition and nurture important business relationships at a time when electronic communication has become ubiquitous. The article is adapted from her monthly newsletter.
One of the easiest and most effective ways to stay in touch is with the power of the personal note with a “thank you” to a business associate. In research I’ve conducted, I ask the question, “How many of you send out personal notes?” I also ask, “How many of you receive personal notes or cards from clients or business associates?” The response indicates that few people take this practice seriously. As a follow up, I ask, “Has anyone received notes of appreciation, and how does that make you feel?” I trust you know the answer to this last question.
Here are eight opportunities to send a “thank you,” and when and how to do it effectively: Read More→
Your employees can be your best brand ambassadors. What does that mean? It means you can mobilize an army of employees dedicated to communicating your company’s key messages and building your brand reputation online. First, it is essential to establish a positive two-way dialogue with employees so they feel involved in the process of promoting the company. They need to know management is listening to them and that they are important to the company’s success. The key is trust – companies can’t control what employees say but if you have good relations with employees you can trust they will represent the company well. Zappos, Intel, Comcast, IBM, Diamond Technologies and a host of other companies have done it. So can you. Read More→
I’ve posted a simple 5-question poll on Linked-In: Does Your Company Have a Social Media Director to Manage the Company’s Social Media Strategy? Click on Social Media Poll if you would like to take the poll.
I’ll be posting the responses. Also, please use the Comment section in this post if you would like to add your thoughts on the topic. I look forward to hearing from you. Thanks!