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Imagine my surprise when I went to the TED website and typed in a search for presentations about “employee engagement” and up popped the response: “No result matches your query.” How could that be?
So, I figured they must file these talks under “employee communications.” Nope, none about that either. Surely “employee retention” is a serious problem and should be a topic for a TED talk. Nada. Another strikeout with “employee motivation.”
TED’s tagline is Ideas Worth Spreading. It seems to me that a management guru, or academic or corporate luminary must have some ideas about how to engage, communicate with, motivate and retain employees. I can’t believe that employees don’t matter to TED and the audiences who pay to hear their speakers. Why is one of this week’s featured talks about the secret life of plankton more important than a presentation, say, about how to engage and motivate employees for greater productivity?
So I turned to YouTube, where 60 hours of video are uploaded every minute. I wasn’t disappointed. I couldn’t go through every video about employees, of course. But I think you’ll enjoy this one about How to Motivate Employees.
Employees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day. With the encouragement and trust of senior management, employees can become your company’s most important and loyal brand ambassadors.
Engage Your Employees
Below is a presentation (slightly revised) that I presented at a recent HR.com webinar on Social Media and Employee Communications. My presentation entitled “Empowering Employees as Brand Ambassadors” included:
The steps your company can take to develop a corps of brand advocates – from identifying ambassadors, training them, developing a pilot program, and then launching your advocates on social media.
How companies like IBM, Zappos, and Comcast are engaging their employees to burnish their brands and sell more products and services.
How to develop a social media policy that works for your company.
If you would like a larger view, you can see the presentation on SlideShare.
There is still time to register for the free Social Media webinar being sponsored by HR.com. My talk, “Empower Employees as Brand Ambassadors on Social Media to Promote Your Products, Services and Brand” will take place on Friday, March 2, from 12:30 – 1:30 p.m. ET. Here is my “booth” at the webinar. So clever (that is not me in the photo). HR.com is a free membership site. Once you’re in you can also download my slides. Hope you can join the conversation.
Corporate HR departments can’t ignore social media and its impact on employees. Employees are on social media so how do you manage their participation?
HR.com, the largest social network and online community of HR executives, with 194,000 members, is holding a free webinar entitled Social Media and Employee Communications with two days of speakers on March 1st and 2nd.
As the webinar copy states, “powerful enough to fuel revolutions, the tools of social media can connect and enable employees to new levels of communication that enable productivity and alignment with business results.”
Empowering Employees As Brand Ambassadors
As my regular readers know, I’m a big supporter of organizations that engage their employees to serve as brand ambassadors for their companies. So, I will be one of the speakers. Here is a link to my talk at 12:30 on Friday, March 2nd. Read More→
Social media writer and blogger helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media. Visit my Work With Me page for specific ideas about how I can help you to incorporate social media into your marketing plan to reach your customers, employees and other target audiences.
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