Blogs and Social Media

Blogs can be the linchpin of your social media strategy. I'll write the content for your blog or website to grab more visitors, as well as add more sizzle to your LinkedIn, Twitter and Facebook posts to boost your rankings.
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Employee Engagement

Are you engaging with your employees so they're more productive and meet your business goals? I'll create internal communications programs that turn your employees into your company's most trusted brand advocates.
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Branding

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Archive for Employee Engagement

Motivate employees, Happiness

Nurture employees social networks

When the prestigious Harvard Business Review devotes most of an issue to happiness, you know that happiness is a serious topic. The magazine cover is entitled “The Value of Happiness: How Employee Well-Being Drives Profits.”

I particularly enjoyed the interview of Harvard psychology professor Daniel Gilbert in an article entitled The Science Behind the Smile. He’s the author of the international best seller Stumbling on Happiness. The study of happiness has devolved into a science whereby you can measure a person’s happiness at a moment in time. Science is in. Intuition about someone’s happiness is out.

What Makes Employees Happy?

Dr. Gilbert is quite clear about what makes employees happy. He says that people are happiest when they are appropriately challenged, “when they’re trying to achieve goals that are difficult but not out of reach.” He adds, “Challenge and threat are not the same thing. People blossom when challenged and wither when threatened.”

When threatened, an employee will get the work done, he says, but thereafter do his best to undermine you, will feel no loyalty to the organization and never do  more than he must. But employees will flourish when rewarded, based on a century of psychologists studying reward and punishment. Read More→

A highly engaged workforce translates into improved financial performance for companies. You’d expect that, wouldn’t you? Yet many companies with command and control structures still don’t get it.

Because jobs are scarce now, senior management of these laggards don’t feel the need to engage with employees to reach the shared goal of making the company great. As a result, according to an Aon Hewitt study, companies that don’t fit its “Best Employers” category are losing shareholder value.

Smart companies understand, however, that an engaged workforce is a productive workforce. Read More→

Categories : Employee Engagement
Comments (4)

Slowly, but surely, more companies are seeing the wisdom of enlisting their employees as brand ambassadors. I’ve written about this several times, including the post 7 Steps to Making Your Employees Brand Ambassadors.

Employees are eager to help because if their company succeeds and grows, they will too.  Employees who are actively engaged on social media as brand advocates help to burnish the company’s brand, they are motivated by being asked to take on the assignment, and customers receive better service.

CommProz.biz has identified 10 companies with outstanding brand ambassador programs. What companies would you add to their list?

Comments (4)

Do you ever wonder if all the work you’re putting in is making a difference? I know I do. We envy the “stars” in our professions. But they got to where they are with a succession of small wins that add up to major progress and their huge success.

In her book, The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, co-author and Harvard professor Teresa Amabile describes how even small, incremental wins can have a major positive influence on what she terms an employee’s “inner work life.”

Finding Meaningful Work

Perceptions, emotions and motivations influence inner work life, but the single most important factor “is simply making progress on work they find meaningful.” Even the most trivial wins can affect performance. On the flip side, a trivial negative experience can have two to three times the impact as a positive experience. Read More→

Comments (14)

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