Have you noticed – how could you miss it – that the familiar Google logo is nowhere to be seen on the search engine’s landing page?  Instead, a soft green Google logo, with a sports figure matching the day’s events at the Winter Olympics, has replaced the colorful one that about a billion searchers see each day.

If you’re a sports fan, you may love it.  But a lot of people actually hate it (OK, maybe my friend is not representative of the universe).  They want the familiar Google.  And, remember, not everyone is a sports fan.

But there is a larger issue here:  should a company tamper with its brand identity when it is the category leader?  Read More→